Frequently asked questions

01

General

What is White Label Development?

White label development means that we code all websites as a subcontractor to digital agencies, without having any contact with the end customers. In fact, we don’t take credit for the work at all, but instead we code them as though they were made by our agency partners themselves and let them label them as theirs.

If you need a website designed and built for yourself, please contact a digital agency that can understand your needs and design the perfect website for you. Maybe we will end up building the site, but you won’t know since the agency will label the work as theirs and our job is to make sure they can proudly do so.

What are your working hours?

Development team: 3am – 1pm EST (10am – 8pm EET, Ukraine)
Sales & Account Managers: 3am – 1pm EST
Our office phone: 3am – 6pm EST

Do you only work with agencies?

Yes, we work only as a subcontractor to agencies.

How do we get started?

Get in touch with us and let us know what you’re looking for. In our initial contact, we establish what way of working and which partnership plan works best for you. We will ask if you have preferences for how to get your sites built, and then we can start on a first project together.

If you have a website project that needs to be built right away, send us a request for a quote and attach the design files, sitemap and functionality that you want on the site. We will get back to you within one business day with a quote.

If you are looking to hire a full-time WordPress developer, you can send us the requirements for their skill set and we will provide candidates that fit that profile.

If you want us to also do the designs, here are the things we need to put together a design proposal for a website:

1) Logo as a vector file
2) Site map
3) Images that will be used (the bigger the better)
4) Approximate wireframe of a home page
5) Samples of designs the client likes (other websites)
6) General description of what should be on the site

02

Terms

Do you sign NDAs?

Yes, we are happy to sign Non-Disclosure Agreements. We are completely invisible to your clients and we leave no trace in the code; it’s a true White Label experience.

How do I pay for your services?

There are 4 options for payment:

1) Pay online with a Visa/Mastercard
2) Pay online via bank transfer
3) Pay via PayPal
4) Send us a wire

What are your payment terms?

For the project-based partnership plan:

  • The final invoice will be sent 2 weeks after we have sent the project for you to review; it must be paid before we move the site to your hosting.
  • For projects over $1000 we require a 50% deposit. For projects over $2000 we send 4 progress invoices of 25% each.
  • Hourly & Rental projects are invoiced on Mondays for the previous week’s work.
  • Individual credit limits are set at $3000. Invoices that are past due more than 30 days will be subject to finance charges of 1.5% per month plus a $10 service fee.

For the dedicated developer partnership plan:

  • Upon agreement.

All invoices are due on receipt and are non-refundable

What’s included in the price?

For the project-based partnership plan, we set the prices based on hours needed for development. It’s included in our WordPress Development Standards to provide an easy-to-use dashboard, Yoast plugin for SEO, security features and much more. You don’t just get the bare minimum, but a site that you’re proud to deliver to your clients.

The time spent preparing the brief, working on feedbacks, performing quality assurance is all included for free.

For the dedicated developer plans, you get access to a full-time developer that you manage as a remote team member. We provide the software, hardware and office equipment they need to be comfortable and effective, and you provide them with instructions on what to work on. We also help you adapt new developers to your preferred style of coding, and we have technical experts in our offices that can support them when needed throughout the work day.

03

Services

Do you work with any other CMS than WordPress?

We want to be the best that we can be at what we do. That’s why all we do is WordPress.

Do you make custom-built WordPress sites or use premium themes?

We prefer to work with custom built WordPress sites using Foundation or Bootstrap as CSS frameworks. We do work on theme-based WordPress sites for partners who ask for it, but it is not our first choice except in very specific situations. Our experience shows that theme sites frequently take more time and effort to build and QA than custom projects do. This is especially the case when the theme’s physical layout needs to be modified from its standard layout. The data we have from many theme site builds shows that we frequently need to charge more for theme site builds than for custom builds.

Custom builds are still easy to work with for your clients. Each site is built on the most current version of WordPress and is compatible for future updates to WordPress core, and we use custom-post-types and advanced custom fields to make it as easy as possible for your client to update their website.

Do you offer maintenance on delivered sites?

The White Label Agency does offer WordPress website maintenance service by the hour. For most partners, we have an 8 hour minimum @ $35/hour = $280. So, if you’ve got a small project that is under eight hours, it makes sense for you to try and lump in several other small projects too.
The key to recognize here is that this service is not on demand. Service will be provided by the next available developer with the skill set required. Given our typical development queue, this is likely 3-5 days in the future.

Do you offer web design as well?

While many of the WordPress partners we work for are full-blown development shops with their own in-house graphic designers, we also have partners who don’t have in-house design resources. Many digital marketing agencies have made the decision to focus on their core competencies of SEO, PPC, social media and/or content while using WordPress outsourcing partners to design and build websites.

We have an in-house graphic designer with responsive web design skills which allows us to sell WordPress design services to those clients who don’t have access to design talent.

We typically quote $280 for most WordPress design projects. This is not a fixed price; it is a minimum price. If design ends up taking over 8 hours because of additional feedback rounds, we bill $35/hour.

How does bug-fixing work?

Throughout the development process our QA specialists provide extra oversight to ensure a quality product is delivered back to you.

Before delivery, you will also get a chance to review the site on our feedback server and we will correct any deviations from the project brief at no additional cost. If you have additional requests at this stage, we will do our best to fit it into our development schedule and reserve the right to re-quote it if we estimate it will take more than a couple of hours to fix.

After you have agreed that the site is ready and we have delivered it to you, we offer 90 days of free bug-fixing.

04

Process

How are websites delivered?

Our development team will assist in moving all websites live when ready. We have experience with many different hosts including WP Engine, GoDaddy, Digital Ocean, BlueHost and many more.

Who do I communicate with?

As a project-based partner, you will primarily communicate with your personal account manager. The AM will learn your preferences, collect your specifications for new projects, prepare your quotes and make sure your projects get delivered on time. If you want to, you may also communicate directly with the developer that works on your project, e.g. via a Trello board or Skype chat.

As a partner with a dedicated developer, you will have all the day-to-day communication directly with your developer. You will also have an account manager that you can contact for matters regarding your partnership plan, payment, feedback on the developer’s work and requests for adding more developers to your team.

What is the typical turnaround time for a project?

The typical turnaround time for a project to be ready for your feedback is 8-15 business days, but varies depending on the complexity of the project. Make sure to also plan for the feedback time when making promises to your clients on deadlines for going live. It sometimes happens that our partners want to do some tweaks compared to the initial briefs, which can extend the lead time by up to a week or more depending on the type of request.

The following timeline shows what a “build only” WordPress website project can look like when you as our partner provides us with approved PSD files. If we are doing a design + build project, add at least another week to the project timeline for the design portion of the project:

1. We review the provided PSD file(s) and provide a quote within 1 business day.
2. After receiving authorization to start the project, we add the project to our development queue which is typically 4-5 days long. This means we are starting the project within 4-5 days of being told “Go!”. Final PSD files need to be provided at this point along with any additional information/content like a sitemap, functional spec or copy and image content. If any premium themes or plugins are required, the client purchases them and makes them available to us at this point.
3. The assigned developer works on the project until it is ready for initial QA review. This is anywhere from 2-10 days (or more depending upon project duration) from the start of the project. This time estimate is detailed in the quote. Many typical projects fall in the range of 3-4 days long.
4. Our QA Engineer reviews the site within one business day.
5. If fixes are needed, the assigned developer makes them ASAP before sending the site to you for review.
6. You provide your feedback and the assigned developer makes fixes/edits as needed.
7. The QA Engineer performs another round of QA to verify fixes were made per your feedback.
8. After you approve the site for moving live, the assigned developer moves the site live on your hosting environment.

What design file formats can you work with?

In order to provide you with a quote, it’s enough to send us jpg or png files, but you can of course also send us a Photoshop (PSD) or Sketch files.

Before start of development, we prefer to get layered Photoshop or Sketch files for each page template to make the development process as efficient as possible.

If your site has multiple pages that will be based on the same page template, then one design file for each such template is enough. For instance, let’s say the PSD to WordPress job is a site being built for a law firm and the design includes a custom post type of “Attorney” and a custom archive of “Our Attorneys”. We definitely want a PSD file for the custom archive and one PSD file laid out for one of the attorneys. If the rest of the “Attorney” custom posts are going to be laid out identically, providing us the data in a spreadsheet or text document is acceptable.