Who we are

In 2013, our founder Einar Rosenberg started the White Label Agency while living in the little town of Williamstown, nestled in the Berkshires in Western Massachusetts. Since then, we have grown to include over 150 team members and served 600 marketing agencies. Our customers are spread across the United States, and even some across the world.

White-label WordPress
development since 2013

The beginning

Einar Rosenberg launches White Label Agency in Williamstown, MA, to help marketing agencies that struggle finding reliable, specialized WordPress developers.

2013

Dedicated developers

To help our customers scale faster, we move beyond individual projects. We introduce dedicated developer teams and design services, offering a seamless integration that acts as an extension of an agency’s own team.

2014

100th agency customer

We expand our production team to 45 developers to keep pace with rising demand, ensuring the fast turnaround times and consistent results our clients expect.

2015

10,000 projects delivered

With over 10,000 projects delivered, we refine our workflows and develop rigorous Quality Assurance protocols. By standardizing our processes, we ensure that every agency receives a predictable, transparent, and worry-free experience, regardless of project size or complexity.

2017

Wraparound project support

We introduce WordPress maintenance plans to bridge the gap between design, development, and ongoing support. Now serving over 350 live sites, this option allows our customers to provide continuous value to their clients and generate recurring revenue, knowing every site is managed by a professional, dedicated team.

2021

10 years in business

Marking a decade in business, we grow our team to 160 specialists to support over 600 digital agencies across the US. We now deliver 3,000 WordPress projects annually, and our expansion offers agencies the peace of mind and capacity to scale.

2023

Developer-driven AI integration

We introduce industry-leading AI tools like Claude, ChatGPT, and Midjourney into our design and development workflows to improve efficiency and accelerate problem-solving. By integrating these heavily tested and tailored tools, we ensure our team eliminates repetitive tasks while maintaining our exact quality standards.

2026

What we offer

WordPress is what we do. Our clients stay with us because of how we do it.

Great communication

Good code is not enough. Communication is what makes projects succeed. With us, you get one point of contact who listens, responds, and keeps things on track.

Specialization

We only do WordPress. It’s how we got our start, and we stuck with it. We have done more than 20,000 site builds since 2013.

Scalability

We have over 150 WordPress developers and designers in our team. We make it easy for you to scale up or down as needed.

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Meet our WordPress development team

Our team is the foundation for what we do. Whether you want basic site builds or custom functionality, we have team members with the right skills for your work.