What is a white-label WordPress project?

A white-label WordPress project is a WordPress website built by White Label Agency on behalf of a digital agency, delivered without White Label Agency branding so the agency can present the work as their own to their client. The service includes design, development, project management, and quality assurance in a single fixed-price package.

How much does a white-label WordPress project cost?

White Label Agency prices white-label WordPress development projects from $1,280 for a small brochure website to $5,120 for advanced functionality such as user portals, API integrations, and WooCommerce. Optional design services range from $600 to $1,200 depending on project scope. All projects are quoted individually and require no upfront payment.

How long does a white-label WordPress project take?

White-label WordPress project timelines at White Label Agency range from 2 weeks for a small brochure site to 7 weeks for complex builds with API integrations or advanced WooCommerce. Adding the optional design phase extends the timeline by approximately 2 to 4 weeks.

Does White Label Agency require upfront payment?

No. White Label Agency requires no upfront payment on white-label WordPress projects. All work is delivered on fixed-price packages quoted before work begins.

How many WordPress projects has White Label Agency completed?

White Label Agency has completed more than 20,000 WordPress site builds since 2013, working exclusively in WordPress with a team of 150+ developers and designers.

White-Label WordPress projects

Outsource your WordPress development projects to us and expand your agency’s capacity. You provide the specs and we handle the rest: white label WordPress development, with project management and quality assurance included. All in one fixed-price package and no upfront payment.

Both our maintenance and one-off project services have been smooth sailing ever since we signed with WLA.

Emily Gall

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North of Eight Design

See more testimonials

WordPress development services

White Label Agency provides white-label WordPress design, development, and maintenance to digital agencies. Every project includes a dedicated account manager as a single point of contact, fixed-price packages, and no upfront payment required.

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Get a custom quote

Typical website packages
and timelines

All projects are quoted individually to provide clear pricing based on design, scope, and functionality. The examples below outline common project sizes, which can be fully tailored to align with your client’s specific requirements.

Development	Design (optional)	Timeline*	Project scope
$1,280	$600	2 Weeks	• Small brochure website
$2,880	$900	4 Weeks	• Large brochure site • Basic WooCommerce • Multilingual sites, Event calendars and more
$5,120	$1200	7 Weeks	• User Portals and gated content • API integrations and complex functionality • Advanced WooCommerce

*Design adds approximately 2-4 weeks to the timeline.

What we offer

Agencies choose White Label Agency for three core reasons: clear communication through a single point of contact, deep WordPress specialization built over 10+ years, and the ability to scale team capacity up or down without hiring.

Great communication

Good code is not enough. Communication is what makes projects succeed. With us, you get one point of contact who listens, responds, and keeps things on track.

Specialization

White Label Agency specializes exclusively in WordPress and has completed more than 20,000 site builds since 2013. This single-platform focus means every developer and designer on the team works exclusively in WordPress, resulting in deeper expertise than a generalist agency.

Scalability

White Label Agency has a team of 150+ WordPress developers and designers, allowing partner agencies to take on more client projects without hiring or onboarding in-house staff. Capacity can be scaled up or down as needed.

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AI in our workflow

Designers and developers at WLA have experience working with a wide variety of industry-leading AI tools, allowing them to choose the best mix for each unique project challenge. While we don’t rely on large-scale automated AI pipelines, we believe in using the right tool where it helps our team members work more efficiently — reducing repetitive tasks and finding better solutions faster.

Inspiration & ideation

AI Applications:

Google Pitch
Midjourney
Leonardo

Content generation, layout suggestions, prompt-based ideation

Design & prototyping

AI Applications:

Figma plugins
Codia AI Suite
Figma Make

Photo editing, upscaling, background removal

Development

AI Applications:

Claude
ChatGPT
Cursor AI

Code generation, debugging, documentation

Our team’s advantage – White Label Agency designers and developers apply AI tools where they add genuine value, from visual inspiration with Midjourney and Leonardo, to prototyping via Figma plugins and Codia AI Suite, to code assistance with Claude, ChatGPT, and Cursor AI. This keeps the workflow human-led while allowing for accelerated production.

AI coding for agencies

How to get started

Step 1: Share your specs

Whether you need design and development, or just website development, one of our account managers can guide you through the process of providing the specifications and assets we need to provide a quote. Within one business day, your account manager will send you a fixed-price quote.

Step 2: We custom-code your theme

Once you give the go-ahead, we assign a developer to build your project. Using the final design files, the developer will custom-code the theme according to your design and instructions for functionality.

Step 3: Quality assurance and review

When the developer is finished coding, our quality assurance engineer reviews the site within one business day. The developer makes the necessary changes and then sends the site to you for review. You provide your feedback, the developer implements your changes, and the site goes through another round of QA.

Step 4: We deliver the website

After you approve the site, the developer moves the site live to your or our hosting environment.

Step 5: Maintenance support

If you want support following the initial build of the site, we can provide ongoing maintenance support, including any needed fixes, keeping plugins updated, as well as updating content.

A man with a beard from White Label Agency standing with his arms crossed next to a five-step project process titled "How it works."

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Portfolio

White Label Agency has built thousands of custom-coded WordPress websites for agency partners across diverse industries. Each project is built to individual specifications, with no use of pre-built templates. The portfolio below shows examples ranging from restaurant websites and law firm sites to design agency portfolios.

See full portfolio