Frequently Asked Questions

Anything you need to know about White Label services and how it works. Can’t find what you are looking for here? Drop us a line! We’ll be more than happy to help you.

General FAQs

These FAQs cover the most common questions we get. If you can’t find an answer to your question here, send us a message in the chat or contact us through our contact page.

What is White Label Development?

White label development means that we code all websites as a subcontractor to digital agencies, without having any contact with the end customers. In fact, we don’t take credit for the work at all, but instead we code them as though they were made by our agency partners themselves and let them label them as theirs. If you need a website designed and built for yourself, please contact a digital agency that can understand your needs and design the perfect website for you. Maybe we will end up building the site, but you won’t know since the agency will label the work as theirs and our job is to make sure they can proudly do so.

What are your Working Hours?

Development team: 3 a.m. – 12 p.m. EST

Sales & Account Managers: 3 a.m. – 12 a.m. EST

Our office phone: 3 a.m. – 6 p.m. EST

Do you only Work with Agencies?

Yes, we work only as a subcontractor to agencies.

How do we Get Started?

Get in touch with us and let us know what you’re looking for. In our initial contact, we establish what way of working and which partnership plan works best for you.

We will ask if you have preferences for how to get your sites built, and then we can start on a first project together.

If you have a website project that needs to be built right away, send us a request for a quote and attach the design files, sitemap and functionality that you want on the site. We will get back to you within one business day with a quote.

If you are looking to hire a full-time WordPress developer, you can send us the requirements for their skill set and we will provide candidates that fit that profile.

Terms FAQs

We send our terms and conditions with each quote we send out, but if you have any questions you’d like to have answered asap you can browse through this list.

Do you sign NDAs?

Yes, we are happy to sign Non-Disclosure Agreements. We are completely invisible to your clients and we leave no trace in the code; it’s a true White Label experience.

How do I Pay for your Services?

There are four options for payment:

1. Pay online with a Visa/Mastercard
2. Pay online via bank transfer
3. Pay via PayPal
4. Send us a wire

What are your Payment Terms?

For the project-based partnership plan:

The final invoice will be sent once we have sent the project for you to review; it must be paid before we move the site to your hosting.
Invoices that are past due more than 30 days will be subject to finance charges of 1.5% per month plus a $10 service fee.

For the dedicated developer partnership plan:

Upon agreement.

All invoices are due on receipt and are non-refundable

What’s Included in the Price?

For the project-based partnership plan, the prices are set based on the development time we estimate is needed based on the design files.

Project management, taking care of your feedback, and performing quality assurance are all included for free.

For the dedicated developer plans, you get access to a full-time developer that you manage as a remote team member. We provide the software, hardware and office equipment they need to be comfortable and effective, and you provide them with instructions on what to work on. In addition, your developers will have access to technical experts in our offices that can support them when needed throughout the work day so they don’t get stuck.

Are there any Sites you don’t Build?

Yes, we reserve the right to decline website projects that include material that it perceives as potentially being illegal, offensive or disturbing to either website visitors or our team members. Examples include, but is not limited to, websites that promote drugs, pornographic material, or violations of laws or human rights.

Services FAQs

Whether you need us short-term, project-based, or long-term, we’ve got you covered. Need more information? Book a meeting with us to discuss our services.

Do you work with any other CMS than WordPress?

We want to be the best that we can be at what we do. That’s why all we do is WordPress.

Do you make custom-built WordPress sites or use Premium Themes?

We prefer to work with custom built WordPress sites using Foundation or Bootstrap as CSS frameworks.

We do work on theme-based WordPress sites for partners who ask for it, but it is not our first choice except in very specific situations. Our experience shows that theme sites frequently take more time and effort to build and QA than custom projects do. This is especially the case when the theme’s physical layout needs to be modified from its standard layout. The data we have from many theme site builds shows that we frequently need to charge more for theme site builds than for custom builds.

Custom builds are still easy to work with for your clients. Each site is built on the most current version of WordPress and is compatible for future updates to WordPress core, and we use Custom Post Types and Advanced Custom Fields to make it as easy as possible for your client to update their website.

Do you offer Maintenance on Delivered sites?

White Label Agency offers scheduled WordPress website maintenance.

We offer complete maintenance to fulfil all your maintenance needs, including content updates, security and performance checks. We provide the same service to you, whether you have 10 or 50 sites. If you prefer to have us work in your own system then we can set you up with a custom maintenance plan.

Do you offer Web Design as well?

Yes! Many of our partners choose to let us take care of both the design and development of their sites.

We have designers available both on a per-project basis and as a part-time or full-time rental.

How does Bug-Fixing work?

Throughout the development process our QA specialists provide extra oversight to ensure a quality product is delivered back to you.

Before delivery, you will also get a chance to review the site on our feedback server and we will correct any deviations from the project brief at no additional cost. If you have additional requests at this stage, we will do our best to fit it into our development schedule and reserve the right to re-quote it if we estimate it will take more than a couple of hours to fix.

After you have agreed that the site is ready and we have delivered it to you, we offer 30 days of free bug-fixing.

Process FAQs

Over the last 10 years, we have defined a development process to deliver consistent quality to our customers. Browse through these FAQs to find answers to commonly asked questions about our processes.

How are Websites Delivered?

Our development team will assist in moving all websites live when ready. We have experience with many different hosts including WP Engine, GoDaddy, Digital Ocean, BlueHost and many more.

Who do I Communicate with?

As a project-based partner, you will primarily communicate with your personal account manager. The AM will learn your preferences, collect your specifications for new projects, prepare your quotes and make sure your projects get delivered on time. If you want to, you may also communicate directly with the developer that works on your project, e.g. via a Trello board or Skype chat.

As a partner with a dedicated developer, you will have all the day-to-day communication directly with your developer. You will also have an account manager that you can contact for matters regarding your partnership plan, payment, feedback on the developer’s work and requests for adding more developers to your team.

What is the Typical Turnaround time for a Projects?

The typical turnaround time for a project to be ready for your feedback is 15-20 business days, but varies depending on the complexity of the project. Make sure to also plan for the feedback time when making promises to your clients on deadlines for going live.

It sometimes happens that our partners want to do some tweaks compared to the initial briefs, which can extend the lead time by up to a week or more depending on the type of request.

The following timeline shows what a “build only” WordPress website project can look like when you as our partner provides us with approved design files. If we are doing a design + build project, add at least another week to the project timeline for the design portion of the project:

We review the provided design file(s) and provide a quote within 1 business day.
After receiving authorization to start the project, we add the project to our development queue which is typically 4-5 days long. This means we are starting the project within 4-5 days of being told “Go!”. Final design files need to be provided at this point along with any additional information/content like a sitemap, functional spec or copy and image content. If any premium themes or plugins are required, the client purchases them and makes them available to us at this point.
The assigned developer works on the project until it is ready for initial QA review. This is anywhere from 2-10 days (or more depending upon project duration) from the start of the project.
Our QA Engineer reviews the site within one business day.
If fixes are needed, the assigned developer makes them as soon as possible before sending the site to you for review.
You provide your feedback and the assigned developer makes fixes/edits as needed.
The QA Engineer performs another round of QA to verify fixes were made per your feedback.
After you approve the site for moving live, the assigned developer moves the site live on your hosting environment.

What Design File Formats can you work with?

In order to provide you with a quote, it’s enough to send us an InVision link or jpg files, but you can of course also send us Adobe XD, Photoshop or Sketch files.

Before start of development, we prefer to get layered design files for each page template to make the development process as efficient as possible.

If your site has multiple pages that will be based on the same page template, then one design file for each such template is enough.
For instance, let’s say the Adobe XD to WordPress job is for a law firm and the design includes a custom post type of “Attorney” and a custom archive of “Our Attorneys”. We definitely want a design for the custom archive and one for the attorneys. If the rest of the “Attorney” custom posts are going to be laid out identically, providing us the data in a spreadsheet or text document is enough.

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