CASE STUDY
How to scale development 3x times with outsourcing
Published:
233%
Increase in annual capacity, jumping from completing just 3 websites per year to over 10.
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Interruptions for the core team, eliminating the “one- to two-hour” tasks that derailed builds.
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Tier support providing a dedicated developer and an account manager for seamless communication.
ABOUT CUSTOMER
About Sawyer Media Group
Since its founding in Gainesville, Georgia, in 2017, Sawyer Media Group has grown into a trusted marketing agency, creating distinctive brand identities and impactful digital solutions. Initially taking on a variety of marketing projects, the agency has refined its focus over the years to specialize in branding, website design, and development.
Serving a diverse client base, including family law firms and interior designers, Sawyer Media Group delivers tailored solutions that help businesses achieve their goals. Their services include brand kits, user-friendly websites, social media management, and event planning.
Recognizing the importance of consistent and reliable web development, the agency partners with external specialists to ensure seamless project delivery. This approach allows them to focus on their creative strengths while providing clients with high-quality websites and ongoing maintenance, establishing a foundation for growth and long-term success.
THE CHALLENGE
Scaling challenges in website development
As Sawyer Media Group grew, managing website development projects with limited internal resources became increasingly difficult. The reliance on a few freelancers created bottlenecks, especially when workloads surged or emergencies arose. To keep pace with demand, the agency needed a more reliable and efficient solution.
“Having just one freelancer wasn’t enough to handle emergencies or meet tight deadlines. I needed a team that could consistently deliver and support us,” shared Britt Sawyer.
This challenge reflected a common issue faced by growing agencies—balancing client expectations with operational scalability. With a rising number of projects and the introduction of maintenance services, Sawyer Media Group sought a partner to streamline development and help sustain its growth trajectory.
Realizing the limitations of relying solely on freelancers, Sawyer Media Group sought a more reliable and efficient solution for their growing web development needs. Britt Sawyer recognized the need for a consistent team to streamline workflows and manage increasing project demands.
“We’re a small team, but we have really big plans for our clients. I had a developer who’s always been my go-to guy for development, but he got swamped. So now we just use you guys.” Britt explained.
After exploring options, they found the White Label Agency (WLA) through a trusted recommendation. This partnership promised the expertise and dependable support needed to meet tight deadlines and consistently deliver high-quality results.
“Having just one freelancer wasn’t enough to handle emergencies or meet tight deadlines. I needed a team that could consistently deliver and support us.”
Britt Sawyer
President
THE SOLUTION
Effortless growth with reliable support
Partnering with White Label Agency (WLA) allowed Sawyer Media Group to overcome its challenges efficiently and consistently in web development. The process began with WLA gaining a deep understanding of Sawyer Media Group’s workflows, project expectations, and client standards, ensuring seamless collaboration from the outset.
WLA’s dedicated team ensured that development projects moved smoothly, meeting deadlines without compromising quality. Sawyer Media Group appreciated the flexibility of having a reliable partner for both major builds and day-to-day maintenance needs.
“At the end of the day, you’re really great at meeting deadlines, which has made our development process much more efficient. Your tools have streamlined feedback and collaboration, helping us deliver the best possible results for our clients” Britt Sawyer shared.
WLA’s proactive problem-solving and support extended beyond just delivering websites. By offering a maintenance service, they enabled Sawyer Media Group to upsell clients with confidence, promising prompt fixes and ongoing optimization.
For Britt and her team, the partnership with WLA wasn’t just about scaling development but improving the client experience and boosting efficiency. By addressing bottlenecks and improving project delivery, Sawyer Media Group was able to meet rising client demands without sacrificing quality.
THE RESULT
Delivering results with confidence
Since partnering with White Label Agency, Sawyer Media Group has increased its capacity to deliver high-quality websites, completing over 10 projects annually—a significant jump from just three per year. This growth has strengthened their market position, expanded their service offerings, and created new opportunities for client retention through ongoing maintenance plans.
Clients have responded positively to their enhanced capabilities, impressed by the faster turnaround times and seamless execution of complex projects. The collaboration has also strengthened Sawyer Media Group’s market position, enabling them to upsell maintenance plans and offer a comprehensive, reliable digital experience.
“We’ve improved our processes and gone from handling just three websites a year to ten, all without sacrificing quality” shared Britt Sawyer.
Collaborating with us at White Label Agency allowed Sawyer Media Group to streamline development processes, deliver complex projects on time, and offer maintenance plans that elevated client value.
“We’ve improved our processes and gone from handling just three websites a year to ten, all without sacrificing quality”
Britt Sawyer
President
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