WordPress outsourcing fuels design agency growth

Building on their initial momentum, Rawcut Creative Company faced a common challenge for growing design agencies – keeping up with project demands. “As we picked up a few projects,” says Jacob Ziech, Founder at Rawcut Creative Company, “we quickly found ourselves with more work than our only developer could handle.” The initial excitement about growth became a bottleneck, being a young company facing the unsustainable prospect of hiring more full-time developers. 

But Rawcut Creative Company isn’t alone. This need for a scalable development solution without sacrificing quality or client satisfaction mirrors a wider trend in the design industry. When smaller agencies like Rawcut Creative Company experience success, the challenge of managing workload fluctuations with limited resources becomes increasingly common.

Faced with a challenge of managing a growing but inconsistent workflow, Rawcut Creative Company initially explored freelance solutions. However, while cost effective upfront, managing multiple freelancers often proves challenging. 

As Rawcut Creative Company’s project volume continued to climb, building an inhouse development team emerged as an alternative. While this approach offers long-term benefits like direct control, the costs of hiring and training new staff are significant. Additionally, scaling the team up or down to match the fluctuating project flow presents another challenge. 

Recognizing the limitations of this approach, Rawcut Creative Company knew a more scalable and efficient solution was necessary. This realization prompted them to shift their focus towards hiring an established outsourcing company, ultimately leading them to WLA.

Practicality wasn’t the sole consideration for Rawcut Creative Company when choosing WLA as their long-term solution. WLA’s collaborative approach formed a deeper connection by mirroring Rawcut Creative Company’s values, establishing a strong foundation for the future partnership. 

This partnership empowered them to expand their service offerings beyond design. By leveraging WLA’s expertise in WordPress development projects and Website as a Service (WaaS) solutions, Rawcut Creative Company could now offer clients a comprehensive package. This includes development, hosting, maintenance and design, all managed by WLA under one  fixed monthly fee. The complete package not only positioned Rawcut Creative Company as a one-stop shop for their clients’ website needs, but it also significantly improved their ability to address client requests efficiently.

The streamlined communication facilitated by WLA is a key factor in this efficiency. A dedicated email system ensures a smooth workflow: “It’s been really nice to have one dedicated email address for all my clients to send any issues to. I can simply forward them over to WLA and issues are usually resolved by the next day,” explains Jacob. This frees Rawcut Creative Company’s team to focus on client relationships and new business development, confident that both technical hurdles and client requests are handled under one roof through WLA. 

The most significant benefit is WLA’s ability to address Rawcut Creative Company’s scalability needs. For Rawcut Creative Company, WaaS means they can easily ramp up their design and development capacity during peak periods without committing to permanent hires.