Email Broadcast: 25 years of email marketing expertise

Email Broadcast works with small and mid-sized businesses, primarily US-based, across a wide range of industries. Their client list includes education platforms, adventure travel companies, luxury furniture retailers, law firms, aesthetic medicine practices, renewable energy companies, nonprofits, and e-commerce brands, among others.

A big part of why clients stay is that Email Broadcast often ends up functioning as their entire marketing team. For many of the businesses they work with, there is no in-house marketing department; Email Broadcast fills that role completely.

Some come to Email Broadcast for a specific project, like setting up an integration or running a cold outreach campaign. Others hand over their entire email program and stay on retainer for years. Caroline, their Head of Account Management, mentioned that several of her own clients have been with the agency for five to seven years.

Getting started begins with a free consultation call. The goal is to understand the full picture: current email platform, list size, CRM and integrations, target audience, and business goals. Once they have that, Email Broadcast puts together a custom proposal and walks the client through it live. Proposals are typically built to scale, so clients can start with what they need and add more later.

Every project kicks off with a creative brief that all parties sign off on before any work begins. Once underway, each client has a dedicated account manager who gets to know their business thoroughly. That account manager pulls in the right specialists as the work requires: copywriters, designers, integration specialists, automation specialists, and a QA team. Internally, every project runs through 50-100 steps before delivery, and there is not much that gets past their review process.

For reporting and transparency, clients have direct access to dashboards where they can see campaign performance, leads from cold outreach, and competitor monitoring data in real time.

Email Broadcast holds a 4.7 rating on Google and 4.8 on Clutch. They are a Mailchimp Expert and Partner, hold multiple Mailchimp certifications, including Email Automation and Foundations, and are a Blueshift Agency Partner and Google Ads certified. On top of that, they have built two proprietary platforms in-house: one for cold email outreach and another called Maillytics, their competitor monitoring tool.

Their client results give a good sense of what they are capable of. One e-commerce client built their email list from zero to 800,000 subscribers and generated an extra $10 million in annual revenue through email. Another tripled their average industry engagement rate and doubled the size of their medical practice.

What we love about the Email Broadcast team is how seriously they take client relationships. They make recommendations based on what helps the client, not on what is most profitable for them. They also bring ideas outside the scope of what they are being paid for; if they spot an opportunity that has nothing to do with their current brief, they flag it anyway. They even match account managers to clients by personality, not only skill set, because the relationship matters as much as the output.

That approach is very close to how we work at WLA. If your business needs to take email marketing seriously, whether that means building a program from scratch, cleaning up what you have, or finding out what a competitor is sending, Email Broadcast is a partner we are comfortable recommending.