Sleeping Giant Media: SEO, paid search, and AI-powered marketing

Every new client engagement starts with a discovery process. Before any strategy takes shape, Sleeping Giant Media builds a clear understanding of the client’s business objectives, audience, competitive landscape, and current digital maturity. From there, they identify where the real growth opportunities are. The specific work in this phase follows from that: an SEO audit, a Google Ads account review, or a content strategy analysis, depending on what the picture reveals.

From there, they build a roadmap and work on a retainer basis. Each month, clients receive a summarising report. Rather than simply recapping what happened, the report is structured to guide decision-making: it connects performance to business impact, frames the implications for budget and priorities, and gives clients a clear basis for what should happen next. Where possible, that is followed by a call to go through it together. 

Quarterly business reviews are also standard. And it is not just about the business goals, either. They take time to understand what the person they are working with is personally trying to achieve, what targets they are responsible for, and what success looks like for them. The idea is to stay aligned with where the client is trying to take the business, not just deliver a set of tasks each month.

Internally, the team is structured around specialist pods: SEO, paid, content, and data. Each client has a dedicated account director who coordinates across whichever pods are relevant to their account and is their main point of contact throughout. Clients also meet the full team during onboarding.

Timelines vary depending on the task, the goals, and the channels involved. For some projects, like SEO, results typically start to become visible around the six-month mark. But that does not mean it ends there: many client relationships run for years. There is no fixed endpoint, and the retainer model exists because the work is continuous, which helps avoid eroding what has been built.

One of the reasons we chose Sleeping Giant Media as a preferred partner is how seriously they take changes in search behavior. People are using AI platforms instead of Google for a growing share of their searches. If a business is not set up to appear in those AI-generated responses, it is missing traffic that its competitors will eventually capture.

Sleeping Giant Media has been working on GEO before most agencies were paying attention to it. A good example is their work with Kwik Fit, one of the UK’s biggest car service chains. Kwik Fit needed to show up when people searched for an MOT, the annual vehicle safety check required by law in the UK. By restructuring how the website communicated with search engines, Sleeping Giant Media got Kwik Fit to second place on Google for that term, with only a government website ranking above them. On AI platforms like ChatGPT, Kwik Fit came first. 

On top of this niche, Sleeping Giant Media also has a strong track record: B Corp certification, Google Partner status, a previous CIM Agency of the Year award, and a finalist spot at the 2024 European Content Awards for its entity SEO work. That last recognition is worth noting in particular: entity SEO is one of the foundational disciplines behind appearing in AI-generated answers, and being recognized for it at that level reflects how seriously they have been developing this capability.

And finally, beyond the credentials, Sleeping Giant Media operates the way we do at WLA: the people doing the work talk to the client directly, reporting is transparent, and clients always know what is happening and why. This is the approach we appreciate the most and the main reason we are comfortable putting our name behind this recommendation.