CASE STUDY
Outsource development to focus
Published:
10+
Years of experience in marketing and project management for the Whittier team.
1
Dedicated account manager overseeing the technical process from scoping to final delivery.
0
Technical bottlenecks, achieved by matching Junior, Middle, and Senior developers to specific project needs.
ABOUT CUSTOMER
About Whittier
Knowing where to focus time and budget is the key to delivering successful projects. It’s often what separates the top tier of marketing agencies from the rest.
From our portfolio of 600+ partner agencies, we’ve chosen to interview Michael Hannuksela, the co-founder of Whittier, to discover how he directs his agency’s focus during projects. Because that’s what he gets right.
Join us to learn the secret behind Whittier’s impactful marketing and business success.
THE CHALLENGE
Balancing act
Project management takes time to master. At Whittier, Michael Hannuksela and his partner Montana Scheff have been doing it for 10+ years. Michael notes.
With an impressive list of clients including large local retailers and nonprofit organizations, it’s a balancing act that Michael gets right.
Each project Michael works on is different. Some require skills that Whittier has in-house. Others need specialized professionals to be brought in: cinematography, content writing, digital marketing analytics, and web development. Regardless of whether Michael takes care of tasks in-house or brings in external help, he can’t spend big on every aspect of a project – neither in time nor budget. In today’s competitive marketing industry, projects need to be streamlined and efficient, regardless of client size.
“When we assemble a project team, we try to get the right people for the job” notes Michael. “And with many years of experience and a vast network of freelance talent, we’re able to quickly assemble teams that creatively and financially match where our clients are at”.
Michael isn’t afraid to spend big on aspects of a project that require leading talent. But time and budget need to be focused precisely, to deliver in those areas that matter whilst maintaining a reasonable price.
“They’ve been great to work with; very accessible and reliable, and more affordable than other developers we’ve worked with, allowing us to reduce development costs substantially.”
Michael Hannuksela
Co-founder
THE SOLUTION
Whittier’s secret
For Michael, partnering with a cost-effective web development outsourcer is a given.
“Over the years, we’ve learned which areas we can save on” reflects Michael. “Website development is one of them. When we started out, we partnered with a local developer who was capable and did a great job. But developers like that move on once they get experience, as project work usually isn’t the best option for them. We tried outsourcing to a small development shop, but they were expensive and unreliable. Communication was also a challenge – we couldn’t get through to our developer when we needed them”.
That’s when Michael contacted us at White Label Agency.
THE RESULT
White Label Agency advantage
With 10+ years in WordPress development and 3,000+ projects handled annually, we offer marketing agencies cost-effective, fast and reliable solutions.
Our partner agencies receive a dedicated account manager who is available at short notice and takes responsibility for the development process, from scoping to feedback and delivery. Additionally, with 150+ inhouse production staff, our developers receive the training, support and quality control needed to deliver fast, reliable and future-proof websites on tight deadlines.
Like Michael, we’re all about getting the balancing act right. We match your project requirements against our developer skills, allocating Junior, Middle and Senior level developers as needed to ensure your projects are on spec and cost-effective.
Few agencies have as broad a network as Whittier, but all have access to us at White Label Agency.
With many years in marketing, Michael and Montana are well-connected. From their office in Saint Paul, Minnesota, they have a deep network of local creative talent to leverage into each project. But regardless of the size of your network, there’s a lesson to be learned from Whittier. In our competitive marketing industry, carefully compose your project teams, matching skill and cost to project needs. Deliver in the areas that matter and save time and money in those that don’t.
“When we assemble a project team, we try to get the right people for the job.”
Michael Hannuksela
Co-founder
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