About us

Learn about the beliefs, history, leadership and team that make White Label Agency your seamless back-office for WordPress development.

01

In a nutshell

White Label Agency was founded on the belief that digital agencies don’t need to code the websites they design for their clients.

Instead, we can learn your preferences and efficiently build each site to your standards on WordPress, while you focus on your agency’s core services and growing your business.


02

Our beliefs

 

We believe in making it easy and profitable for agencies to trust us as an external partner to code the websites that they design for their clients.

Using WordPress as the platform for website development provides the stability and flexibility needed to support the wide range of designs and functionalities that agencies envision for their clients’ websites.

By exclusively building custom WordPress websites as a development partner for agencies, we can continually improve upon our efficiency in the process and build close relationships that allow us to understand how to help make our partners successful on project after project.

03

Meet the team

Einar “Eric” Rosenberg,

CEO & Sales

Edwin van der Maas,

Partner Success

Bobby King,

Marketing & Systems

Natalia,

Production

Vladimir,

Production

Victor,

Account Management Team Leader

Alexey,

WordPress Technical Leader

Dmitry,

WordPress Technical Leader

Mikhail,

WordPress Technical Leader

Alexander,

WordPress Technical Leader

Maxim,

WordPress Technical Leader

Vitaliy,

WordPress Technical Leader

Alexey,

WordPress Technical Leader

Stanislav,

WordPress Technical Leader

Sergey,

Quality Assurance Engineer

Valentin,

Quality Assurance Engineer

Nikita,

Quality Assurance Engineer

Yuriy,

Quality Assurance Engineer

Denis,

Quality Assurance Engineer

Pavel,

Web Designer

Vladimir,

WordPress Developer

Alexey,

WordPress Developer

Igor,

WordPress Developer

Konstantin,

WordPress Developer

Yuriy,

WordPress Developer

Pavel,

WordPress Developer

Alexey,

WordPress Developer

Sergey,

WordPress Developer

Mikhail,

WordPress Developer

Igor,

WordPress Developer

Alexander,

WordPress Developer

Ivan,

WordPress Developer

Alexander,

WordPress Developer

Vlad,

WordPress Developer

Taras,

WordPress Developer

Stas,

WordPress Developer

Andrey,

WordPress Developer

Maxim,

WordPress Developer

Irina,

WordPress Developer

Alexander,

WordPress Developer

Dmitry,

WordPress Developer

Maxim,

WordPress Developer

Alexander,

WordPress Developer

Sergey,

WordPress Developer

Evhen,

WordPress Developer

Mikhail,

WordPress Developer

Roman,

WordPress Developer

Oksana,

WordPress Developer

Yaroslav,

WordPress Developer

Sergey,

WordPress Developer

Alexander,

WordPress Developer

Bogdan,

WordPress Developer

Roman,

WordPress Developer

Denis,

WordPress Developer

Gleb,

WordPress Developer

Dmitry,

WordPress Developer

Sergey,

WordPress Developer

Katerina,

WordPress Developer

Dmitry,

WordPress Developer

Evgeniy,

WordPress Developer

Vladyslav,

WordPress Developer

Edwin van der Maas,

Partner Success

Stacy,

Marketing Manager

Irina,

Marketing Assistant

Oskar Emilsson,

Chief Financial Officer

Nikolay,

System Administrator

04

History

In 2013, White Label Agency was founded in Williamstown, MA, by two visionaries: the owner of a digital agency who needed more WordPress developers, and an entrepreneur with connections in the Ukrainian IT industry.

The two realized that more agencies needed to streamline their businesses and could use external help to get all their projects done on time without increasing the permanent internal staff.

Starting with one developer, the company got proof-of-concept and grew the team while installing processes and standards to ensure consistency in quality and timely delivery.

In 2015, WLA gained traction also in the European market, and while the largest client base is still in the US, the company is now serving partners from all across the world.

05

The team that white labels for you

Taking full advantage of the agency model, White Label Agency educates and takes great care of its team. Not only is it great for our staff to not have to work alone from their homes like many freelancers, it also helps them do a better job for you as our partner.

Today, we’re around 80 team members, all working full-time on normal office hours. Our development office is located in the Ukrainian city of Poltava, and we have local sales offices in our largest markets: USA, Benelux, and Scandinavia.

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