When it comes to building a website, the possibilities are endless. Different agencies have their own methods and preferences and WordPress offers them the flexibility to meet a variety of needs. At White Label Agency, we create simple, effective websites and themes that meet your clients’ needs. With over 10 years of experience in WordPress theme development and a team of more than 100 expert developers, we are well-equipped to handle any WordPress project.
In this blog, we will share our best advice on using simple themes for WordPress to create websites that are not only visually appealing but high-performing and easy to manage.

Understanding Simple vs. Custom WordPress Themes
As the name suggests, simple themes help to simplify the building of a WordPress website. These themes are user-friendly, often featuring a drag-and-drop functionality that allows developers to create fully functional websites with minimal coding. You can easily add pre-designed templates to your clients’ websites, making the development process quick and efficient. Simple themes are ideal for those who need to launch a website quickly without extensive customization.
On the other hand, custom themes offer a higher level of personalization and uniqueness. With custom themes, you can tailor a website to meet the specific needs of your client’s business. That guarantees that the website will stand out from its competitors.
Typically, the design process begins by using tools like Photoshop, Figma, or Adobe XD to create a custom design. A developer then takes this design and builds a custom front-end based on the blueprint.
Custom themes offer a unique and customized solution that can perfectly align with your client’s brand and business objectives. However, they require more time, resources, and investment.
WordPress theme development
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Why Use Simple Themes for Faster Websites?
Simple themes for WordPress offer numerous benefits that make them an attractive choice. Their streamlined design focuses on essentials, ensuring fast loading times and improved performance.
Lightweight and Code-Bloat Free: Simple themes are lightweight and free from unnecessary code bloat. Unlike more complex themes that might include numerous features and unneeded functions, simple themes only focus on the essentials. This streamlined approach ensures that excessive code doesn’t bog down your website, which can otherwise slow down loading times and reduce overall performance.
Faster Loading Times with Clean Code: The clean code and minimal features of simple themes contribute significantly to faster loading times. Simple themes ensure that the website runs smoothly and efficiently by removing the extra weight of unneeded features. A faster website not only keeps visitors happy – it also positively impacts SEO. Search engines like Google consider site speed as a ranking factor. Websites that load quickly are more likely to rank higher in search results, leading to increased visibility and traffic. You can check your website speed here.

Popular Simple Themes for WordPress
Let’s explore the top 3 lightweight WordPress themes, that can help you deliver the quality your clients need:
Astra
First on our list of simple themes for WordPress is Astra. Like others, it’s user-friendly, highly customizable, and has an extensive library of pre-built starter sites. Astra replaces the standard WordPress customizer with a version that allows you to control both fonts and colors as well as build your own custom headers. It supports popular page builder plugins like Elementor, Beaver Builder, and Brizy. Astra is also incredibly fast, with a page load time of just 0.5 seconds, requiring only 50kb of resources by using vanilla JavaScript instead of jQuery. These features make Astra one of the fastest, most lightweight WordPress themes available.
Ocean WP
Our next WordPress theme, OceanWP, offers a perfect mix of speed and versatility. This makes it a top choice for beginners because it adapts to various website types: including LMS, e-commerce, and business sites. With Elementor support, creating pages is simple using its drag-and-drop builder. OceanWP is also SEO-friendly, featuring basic schema markup for better search engine understanding.
Customizing the website is easy with the Ocean WP panel. Changing colors, fonts, and logos, and creating custom layouts is effortless.
Divi
Divi is a standout choice for beginners due to its powerful visual builder and drag-and-drop interface, which offers web designers creative control. With this simple theme, you can generate copy, images, code, or entire layouts with a simple text prompt. It can save developers a lot of time and even allow them to customize websites without extensive coding skills.
Divi has a pre-built template library with over 2000 professionally crafted layouts. The theme is highly customizable and allows you to easily design every aspect of your client’s website. Divi has third-party plugin compatibility, which means it can extend functionality through integrations with popular plugins.
WordPress Premium Theme Design Service
We can design and develop your client’s website if he wants to use a specific WordPress premium themes. Get the help of our experienced developers.
Easy Website Building with Simple Themes
Simple themes for WordPress offer a user-friendly approach, simplifying website building with drag-and-drop functionality and pre-designed templates. Simple themes like Astra, Divi, and Ocean WP are lightweight and free from unnecessary code bloat, ensuring faster loading times and enhanced performance.
While simple themes offer ease of use and efficiency, investing in a custom theme can provide a more personalized solution to meet your client’s specific needs. WLA is the expert in both. With over 10,000 websites designed, WLA can help you enhance your client’s website design, functionality, SEO, and security. Contact us today to learn more.