SEO for WordPress has ever-changing guidelines. However, there is one proven strategy that guarantees the greatest success – Google’s E-E-A-T assessment framework!
At White Label Agency, we have serviced more than 1000 websites for over 80 clients. Drawing from our extensive experience we understand how important it is for digital agencies to employ a universally reliable SEO strategy. This allows us to share essential insights into E-E-A-T and explain why it can be your best solution. Let’s decipher the widely known E-E-A-T acronym together and explore the advantages it can offer!
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SEO for WordPress E-E-A-T Strategy: Explainer
E-E-A-T is an evaluation tool established by Google in 2014 to assess the quality of a website’s content. The acronym stands for Experience, Expertise, Authoritativeness, and Trustworthiness, which are the essential factors used to determine a website’s credibility. By following the guidelines set by E-E-A-T, digital agencies can optimize their client’s content effectively, leading to better search engine rankings and increased traffic.
Furthermore, E-E-A-T is not just a technical guideline for creating content. It provides a valuable framework for producing high-quality content that meets users’ needs. Let’s explore each E-E-A-T component in more detail to gain a better understanding of their significance.
Experience
The Experience component is actually the newest addition to the E-E-A-T acronym. More specifically, the change took place in 2022. This signaled Google’s preference to favor content that involves personal experience. The reasoning behind the introduction of experience as an element was that the first-hand involvement of the creator could potentially offer many valuable insights. This update also highlights the significance of creating content that demonstrates expertise and showcases life experience and perspective.
Expertise
Expertise is another cornerstone of the E-E-A-T SEO for WordPress framework. To be considered an expert in a field, it’s important to demonstrate a deep understanding and comprehensive knowledge of the subject matter.
This involves showcasing the author’s skills and their ability to perform related tasks. When it comes to demonstrating expertise, niche websites that specialize in a particular industry or topic area are highly valued. These websites often provide in-depth information, detailed analysis, and actionable insights that are not easily found elsewhere.
Authoritativeness
Building and maintaining a strong reputation as a website or content creator is a process that demands dedicated effort. Establishing authority in a particular field requires creating valuable content that resonates with the audience, and offering this content consistently over time. Though it may take a while to achieve the desired result, this approach can help the client establish a solid reputation, gaining credibility and recognition in their niche.
Trustworthiness
When Google evaluates the trustworthiness of a webpage, a key factor is the accuracy and reliability of the information presented. It is also crucial for the web page to be transparent and honest with its readers. However, building trust with users goes beyond these factors alone. Trustworthy websites also prioritize the security of their platform, implementing robust measures to safeguard user data. Additionally, user-friendliness is an essential aspect of a trusted page, as it ensures that visitors can easily navigate the website.
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Leveraging E-E-A-T for Better SEO for WordPress
We have discussed how Google evaluates the quality of pages with E-E-A-T, and how agencies can use it to their advantage. Now it’s time to delve into some practical solutions.
It’s worth noting that these solutions may not be applicable to every niche website since they are more (Your Money or Your Life) YMYL-centered. However, they can still provide general guidance on SEO for WordPress. Let’s explore some real-world scenarios that will enable you to put E-E-A-T into practice for your clients.
- Storytelling: When enriching the client’s website with relevant content, try to use various storytelling methods. Thoroughly study your client to expand on their real-life experiences in the industry. This will help the website to demonstrate the first “E” in E-E-A-T, which is experience.
- Case Studies: As you start studying your client, you will gather a lot of important information about their daily routine and the projects they undertake. Try to pinpoint particular projects that can be documented as case studies, demonstrating your client’s success stories and their problem-solving approach. Using this technique will emphasize your client’s expertise.
- Multichannel Authority Building: When it comes to building authority for your client, relying on a single solution may not be enough. To establish credibility and expertise, you should consider various approaches. Backlinking is an important aspect that can be achieved by providing useful resources such as infographics, cheat sheets, ebooks, and other downloadable content. Additionally, collaborating with other experts in the same field can help you establish a strong reputation and build authority for your client. By taking these steps, you can ensure that your client is recognized as a trusted and authoritative source in their industry.
- Maintenance: It’s important to offer efficient maintenance services to your clients to help them gain the audience’s trust. Updates for WordPress core, plugins, and themes are all crucial to ensure secure and smooth website performance. You can also regularly back up the website content, to protect them from risk if something goes wrong. Consistency is key to building trust.
Recap: Why E–E-A-T Matters
Although there may be some work involved in putting E-E-A-T concepts into practice, the benefits make the effort worthwhile. Prioritizing experience, expertise, authoritativeness, and trustworthiness will help your client gain the audience’s long-term trust while also improving search engine ranks. This results in more people seeing the website, more conversions, and eventually better online presence for your WordPress clients.
Team Up with WLA for Better Results
If your agency has to frequently deal with SEO content optimization, you can always count on us at WLA. We have been providing agencies with WordPress outsourcing services for more than 10 years, currently delivering maintenance support for over 800 websites. We have recently launched content writing services to our service package helping you meet your SEO for WordPress goals. Reach out to our sales team for more information.
