How to Write Search Engine Optimized Content

The current climate demands a comprehensive marketing strategy to deliver the value of the service to all potential customers. Regardless of the quality of the product, if it is not presented and advertised correctly, it will lose in the competition.

The critical component for reaching the online audience includes a Search Engine Optimization (SEO) strategy that will help your client’s website rank higher on colossal platforms such as Google.

At White Label Agency, besides WordPress services, we provide content writing services for our end clients. As a leading outsourcing provider, we will share insights on how to write search engine optimized content for your clients.

What is SEO

Before diving into the practical points, let’s start with the fundamentals. What is SEO?

Simply put, SEO is the process of improving the quality and quantity of visitors to your end client’s website. The main platforms  that agencies target  are Google, Microsoft, and other leading search engines where your potential customers might be looking for your category of product. The idea of SEO revolves around making your client’s  website  as widely visible  as possible. This can increase website traffic and your end client’s business profit.

SEO writing is the process of creating content to rank higher and, in the best-case scenario, appear on the first page of search results. This is achieved by using specific writing strategies and tools that align with the user’s intent.

Google, for example, uses “spiders” to crawl content to determine what it’s about, how accurate and reliable your sources are, and how unique your content is. During this crawl, they analyze the web page’s language and then save it to their database.

When content is judged more favorably, it is given a better placement in the SERP (Search Engine Results Page).

Why Is Writing for SEO Important?

SEO-optimized content is essential for a competitive advantage that ensures  your end client’s product or service isn’t overlooked. Without this specific content , website visibility doesn’t exist. Even though there are other digital marketing strategies and social media advertising platforms, Google currently holds a 91.54%  share of the search engine market worldwide. According to Semrush, less than 1% of searchers click on the second page of Google results.

If the content is created without SEO in mind, it will not be search engine friendly, and the crawlers will classify it as less relevant and place it at the back of the search results. This will make  it difficult for potential customers to find. 

Finally, delivering consistent, high-value content positions your clients as industry leaders in their respective markets. By increasing brand visibility, trust, and authority, you can enhance their status, attract premium clientele, and command higher fees.

Key Practices from On-Page and Technical Optimization

Now let’s get practical and see how to write search engine optimized content.

Create Content with Expertise: When creating content, blog articles should highlight your unique experience and offer insights to guide customers. This builds trust and reliability for readers and search engines. For example, you can create “how-to” articles based on personal experience.

Choose Content that Establishes You as a Reliable Source: For SEO optimization, selecting topics relevant to your client’s brand and industry is crucial. This is also known as search intent. This is especially important for resource sections that include white papers and blogs , which are read by customers seeking informative and well-balanced articles. For instance, if a web development agency publishes an article about “must-see countries to visit,” it would be irrelevant and unlikely to rank well, regardless of its quality, as it does not align with the agency’s focus.

Technical Aspects to Include: How to write search engine optimized content that is technically sound? Regardless of the quality of the article, maximized results can’t be achieved without including the algorithms that Google provides. Following these guidelines and implementing specific techniques may seem like a simple step, but it requires a lot of hard work.

Find a Winning Keyword: With the level of competition  on Google search engines, finding keywords isn’t enough. Optimal results can be achieved by determining a winning keyword combination. For that, your agency can use SEO tools from different keyword explorers such as Ahref, Semrush, and so on.

Keep in mind that the crawlers also assess whether the content is written for an audience or purely for SEO. This is why SEO copywriters must avoid keyword stuffing.

Write a Compelling Title and Description: Content doesn’t exist without effective copywriting. You can change the game by presenting your  content to the audience with concise and enticing title tags while including  meta descriptions. Showcasing creativity and professionalism can lead to a significant click number.

Add Internal and External Links: Internal links take visitors from one page to another on your website. Their main purpose is to help visitors easily navigate your website, but they can also help boost SEO. Internal links also help Google crawlers understand what a page is about, which helps better define reliability metrics. It’s important to use links strategically.

External links, also known as backlinks, take visitors to another website from your end client’s website. Backlinks act as endorsements, signaling to Google that other reputable websites find your content valuable enough to share with their audience. When choosing the backlinks, we recommend defining two main values before implementing them: relevance and authority.

Tips for Maximized SERP Results

The list of elements on how to write search engine optimized content is extensive, but let’s explore additional factors:

• Add images
• Moderate use of AI and AI tools
• SEO audits and competitor analysis
• Evolve with the SEO trends
• Key SEO metrics (organic traffic, rankings, conversions)
• Use Google Analytics and Search Console

WLA: Content Writing Services for Your Client

At White Label Agency, our dedicated writers will collaborate with you to create engaging, SEO-optimized content tailored to your brand’s voice and audience. Whether your focus is local or global SEO, or your goal is to simply engage  your audience, our content writing service delivers results. We provide SEO content that aligns with your strategy, enhances your search engine visibility, and strengthens your online presence.

Contact our sales team to discover the benefits of partnering with us.