- White paper
Digital Marketing ROI: Making Your Case to Clients
Small businesses often fail to see the case for investing in digital marketing, while agencies can struggle to justify such investment sufficiently. This is one of the greatest challenges faced by the 600+ agencies we partner with at White Label Agency. It’s a shame, considering the tremendous returns associated with digital marketing. Let’s examine what your agency can do to better make your case.
Summary:
- Small business underinvests in digital marketing
- Investment in digital marketing is set to rise in 2024
- ROI can be used to justify digital marketing spend
- Digital marketing provides a comparatively high ROI
- ROI is calculated with reference to cost and profit
- White paper