Unique Content Creation for Websites

Unique Content Creation for Websites - The White Label Agency

Out of the millions of content materials published daily,  this lack of originality remains a problem. Content creation for websites requires one simple rule to be successful: effort. However, due to the fast-paced online ecosystem, this task can seem difficult for many agencies. If your agency is on that list, the consequences shouldn’t be surprising. According to a study by SEO provider Ahrefs,  90.63% out of more than a billion web pages receive zero organic search traffic from Google. 

Content writing has become a major part of our services at White Label Agency. While it may be a newer addition to our outsourcing services, we have helped our clients achieve their goals in many successful ongoing collaborations, clearly demonstrating the effectiveness of our SEO practices. Now, let’s delve into what makes content “unique” in today’s online market and how your agency can achieve it.

Website Standards According to 2024 Google Update - Content Creation for Websites

How to be “Unique”: Content Creation for Websites According to 2024 Google Standards

Google is the main analyst of a website’s content and its priorities are clear: have helpful, reliable, people-first content. These guidelines create a new level of reclassification, which helps agencies of all sizes demonstrate their value.

What Makes Content High-Value?

When it comes to content creation for websites, Google provides a list of questions that high-value content should answer. These questions center around four principles that Google considers essential for high-quality content: expertise, experience, authoritativeness, and trustworthiness (E-A-T). These elements demonstrate that the content considers the audience’s perspective and aligns with Google’s automated ranking systems. The E-A-T guidelines don’t ask for anything beyond the core principles of good content creation. The most important rule is to maintain basic relevancy—avoid deceiving your audience with tactics like sneaky redirects, scraped content, or spam. However, the impact is already evident since numerous websites have been removed from search engines for violating the guidelines.

How can your agency excel beyond these standards?

  • Content format: Focus on useful, informative and data-driven content formats to improve your ranking.
  • Content freshness: Google’s algorithms value up-to-date content, so keep your content fresh with regular updates.
  • Technical SEO: Following technical SEO best practices for status codes, Googlebot access and code structure ensures your content is properly indexed and crawled.
AI Affect on Content Creation - Content Creation for Websites

AI Affect: The Importance of Originality in Content Creation

There’s no denying that artificial intelligence (AI) has transformed content creation. The benefits are clear: it analyzes vast amounts of information and generates content products much faster than humans. However, the primary concern with AI is its lack of originality in content creation for websites. While its capabilities are significant, the use of AI has become so massive that it has lost its moderation. Search engines became smart enough to detect not only plagiarism or duplication of sources but also AI-generated text. 

Content creation revolves around the human viewpoint. It doesn’t exclude the moderate use of subjective opinions. Furthermore, adequate thought expression from the author develops connection and trust between the author and the reader. This is why, at White Label Agency, our clients seek content with minimal AI use and more human creativity. AI-generated content can’t refill the human experience; it fails to achieve personalization or individualism. For instance, let’s take the example of storytelling, which is a powerful tool for creating unique content for websites. It is scientifically proven that people feel a stronger connection to stories, particularly relatable ones. Stories trigger the release of hormones like oxytocin. It increases readers’ memorability and trustworthiness towards an author. These elements remain irreplaceable, especially by AI-generated content.


Content Writing Service

Bring your content strategy to life with our content writing services. Our dedicated writers work closely with you.

Unique Content Creation for Websites with Client Authority

As Google provides in its guidelines, when it comes to building authority, relying on a single solution may not be enough. To establish credibility and expertise you need: 

  • Original Research: Conduct surveys, case studies, or other research to dig into topics relevant to your client’s audience. This fresh perspective sets your content apart.
  • Expert Interviews and Collaborations: Include the knowledge of industry leaders, customers, employees, or academics. Their insights add depth and credibility to your content.
  • Backlinks: Create valuable resources like infographics, cheat sheets, or ebooks. These become trusted sources for others to link to, maximizing your client’s authority.

This consistency also establishes a reputation as a go-to resource in your industry.

For more authority, your agency can always include client success stories as a demonstration of expertise. Document these as case studies to highlight their problem-solving skills and achievements. These examples build trust and position them as leaders.


Website as a service

For a fixed monthly fee, our website as a service plan provides your agency with a complete website solution for your clients.

Additional Tips for Unmatched SEO Experience for Your Visitors

Here are some additional tips for creating fully unique and structured content creation for websites:

  • Identify target audience
  • Define the Persona
  • Manage keyword distribution without stuffing
  • Power up text with visuals
  • Add internal linking

Outsource Content Creation from White Label Agency

At White Label Agency, we offer a range of content formats to meet your needs, including landing pages, SEO-focused writing, and informative blog posts.

Our dedicated writers collaborate with you to create content that’s both captivating for readers and optimized for search engines. We provide content that matches your brand voice and target audience. When collaborating with us, you can add or reduce the number of writers. This flexibility allows your agency to scale up in order to complete projects or reduce costs when needed.

Reach out to our sales team – maximize your SEO and receive a unique WordPress experience from the leading outsourcing company.