Reasons to Move from Squarespace to WordPress

As an agency, you probably know that choosing the right platform for clients’ websites is decisive to meet their needs. Recognizing that your clients may currently utilize different platforms such as Squarespace, Wix, or Weebly for their websites, White Label Agency is well-equipped to seamlessly transition them to the superior capabilities of WordPress.

WLA specializing in WordPress development for over a decade, offers insights into why WordPress stands as a preferred choice for digital agencies. With extensive experience in crafting WordPress sites, we understand the platform’s strengths in customization, e-commerce, plugin diversity, maintenance control, hosting and security options, and SEO capabilities. We will outline key reasons for agencies considering a move from Squarespace to WordPress, drawing from WLA’s longstanding experience and understanding of WordPress.

Why Choose WordPress over Squarespace?

Enhanced Customization

Digital agencies often work with a diverse range of clients, each with unique branding requirements. WordPress, with its open-source nature, offers unparalleled customization capabilities. Agencies can tweak every aspect of a website, from layout to functionality, ensuring that each site can be a true reflection of the client’s brand. This level of customization supports unique branding through custom features and design elements, unlike Squarespace’s standard templates.

Better E-commerce Solutions with WooCommerce

Another reason to move from Squarespace to WordPress: for agencies with clients in e-commerce, WordPress, particularly when integrated with WooCommerce, provides a more flexible platform compared to Squarespace. WordPress offers a broader range of payment gateways, advanced shipping and tax calculation features, and seamless integration with various external systems like CRM and ERP. This scalability and flexibility are essential for growing e-commerce businesses, allowing agencies to provide a platform that can evolve with their clients’ business.

Extensive Plugin Ecosystem for Diverse Functionalities

The extensive library of over 60,000 plugins in WordPress enables agencies to add a wide range of functionalities to websites, from advanced SEO tools to e-commerce solutions, social media integration, and custom forms. This diverse selection allows agencies to significantly enhance their clients’ websites beyond what is possible with Squarespace’s more limited plugin options. As Einar, CEO of WLA, notes, while the WordPress market contains a mix of quality, brief research of around 5 minutes, looking into ratings and reviews within the WordPress community, is often enough to identify worthwhile themes and plugins. This capability is essential for agencies aiming to meet specific client needs or to provide the latest technological solutions.

Better Search Engine Optimization

Another reason for agencies to move from Squarespace to WordPress is SEO capabilities. WordPress offers extensive customization options. Users can edit the site’s code, optimizing for search engines more effectively. This platform provides a wide range of SEO plugins, such as Yoast SEO and WP Rocket. These plugins automate and simplify tasks like content optimization, page speed improvement, and creation of XML sitemaps. WordPress’s flexibility benefits both experienced developers and those without coding skills. Developers can directly modify the site’s code for SEO, while others can use plugins for similar results. This adaptability allows agencies to develop a tailored SEO strategy for each client. WordPress’s comprehensive approach covers both on-page and technical SEO aspects. It supports a more thorough and effective optimization process. In contrast, Squarespace offers limited SEO tools, focusing mainly on basic on-page elements. WordPress’s advanced SEO features provide a strategic advantage for agencies aiming to enhance their clients’ online visibility.

Operational Advantages of WordPress for Agencies

Complete Authority Over Maintenance and Updates: Agencies have full control over the maintenance and update cycles with WordPress. This control is crucial for ensuring that updates do not disrupt the client’s business operations or website functionality. Agencies can schedule updates during low-traffic periods, thoroughly test new features before rolling them out, and ensure compatibility with existing plugins and themes. This level of control helps agencies maintain high standards of website performance and reliability, which is often a critical requirement for their clients.

Greater Control Over Client’s Hosting and Security: WordPress allows agencies the freedom to choose their hosting provider, enabling them to find the perfect balance between cost, performance, and reliability. This choice is critical for agencies managing websites with high traffic or specific server requirements. Additionally, WordPress’s flexibility in security options allows agencies to implement custom security measures tailored to each client’s needs, a significant advantage over Squarespace’s one-size-fits-all approach.

White Label Agency Handles Your WordPress Migration

Ready to move from Squarespace to WordPress? White Label Agency is here to handle migrating your clients’ websites from any platform.

We’re the world’s leading WordPress outsourcer for digital agencies, with the capacity to transition websites quickly and reliably. We not only move websites, but we also build custom WordPress experiences that capture everything you love about your existing sites. Simplify your maintenance, optimize SEO for better visibility, and hand your clients the flexibility and power they deserve. Contact White Label Agency today.