At White Label Agency, we’ve collaborated with hundreds of digital agencies over the years and have garnered substantial expertise and insight when it comes to the nuances of WordPress pricing plans.
Now, if you’re wondering about the pricing of WordPress website – the answer is not one-size-fits-all. Many factors influence price, such as a site’s complexity, functionality and design.
Whether you’re planning to build a new website or you are an agency searching for reference costs for your clients, this article is for you. We’ll draw from our experience in creating over 10,000 websites to break down the details of the cost of a WordPress website.
WordPress website pricing
At WLA, we typically classify our projects into three categories: standard brochure websites, WooCommerce sites and business sites. Website price depends on the complexity. Key features like WooCommerce integration, API functions, design details, and the number of pages affect the overall price. Agencies must consider these elements when providing project estimates. In the following sections, we will detail the starting prices and the factors influencing them.
E-Commerce Website Cost
WooCommerce sites are larger websites with e-commerce functionality. WooCommerce Checkout accounts for 23% of eCommerce usage on the internet, indicating its widespread use by online retailers. For such websites, the starting cost is typically $2500, with the project assigned to a middle or senior developer. The final price is influenced by the e-commerce features needed. Factors like the number of products, payment gateway integration and shipping options determine the cost due to the hours required to set up these features.
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Standard WordPress Website Cost
A standard brochure site at WLA has 3 to 5 pages, and is primarily for businesses that need to have an online presence without e-commerce capabilities. Such websites start at $2,000 on a project-to-project basis. WordPress pricing plans are set by the estimated hours required for a site’s development. This estimation considers factors like the number of pages, use of custom graphics or functionality and whether a theme or template is used. A website with fewer pages demands less design and development and costs less. In contrast, sites that require custom functionalities or graphics will cost more.
Business Website Cost
This category of website has more content, design variations, and enhanced user interactivity than is offered on a standard brochure site. Business sites often come with features like animations, sliders, login capabilities, membership pages, and booking or listing options. Common users of such sites are marketing agencies, hotels, real estate agencies, and other midsize companies focused on displaying their offerings. The typical cost for these websites ranges from $5,000 to $15,000. However, it’s important to note that such sites can also be more time-consuming and demanding for an agency to maintain and host to ensure consistent performance.
Other factors that affect development costs
When considering the overall costs associated with a WordPress website, it’s crucial to account not just for initial development but also for ongoing expenses such as hosting, domain registration, customization, and maintenance. These factors, ranging from server options and domain name choices to theme selection and post-launch care, collectively influence the total expenditure of having a WordPress site. This section delves into these various elements contributing to WordPress Pricing Plans:
Web Hosting and Server Options
Different hosting types have different costs, including shared hosting, VPS, and dedicated servers. When suggesting hosting options, development agencies should consider website traffic, needed resources, growth potential, and the client’s budget. Important factors in choosing a host include reliability, uptime, support, load times, renewal terms, free domain offers, bandwidth and storage, SSL availability, and refund policies.
Domain Name and Registration
Every website needs a unique domain name, its online address. Costs depend on the domain extension (e.g., .com, .org) and the registrar. Development agencies should help clients pick domains that fit their brand and objectives.
Themes and Customization
Themes influence website development costs. There are free and premium WordPress themes. Free themes are cost-effective with varied design options, while premium themes have more features and support but cost more. Customization can mean more costs. Development agencies can help clients balance design and function with their budget. Premium themes can range from $30 to several hundred dollars based on the theme’s quality and developer pricing.
Maintenance
After launching a WordPress website, regular maintenance is necessary. Maintenance includes software updates, security measures, content edits, backups, and SEO checks. While it’s an added cost, maintenance can prevent future issues and costs. It’s useful to work with an experienced WordPress agency for maintenance. They handle updates, monitor performance, and fix problems, letting clients focus on their business
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Scale up web development with WLA
In summary, WordPress pricing plans are influenced by a great many factors including hosting considerations, domain nuances, theme decisions, and the ongoing demand for maintenance. At the White Label Agency, we take such factors into consideration daily, building over 3,000 websites annually.
If your agency is charting out plans for a new WordPress site and needs to present accurate cost estimates to your clients, consider reaching out to us at WLA. We’re not just an expert on website pricing – we can build the solutions you need for your clients.
