WordPress website development has been dominated by Elementor. With a remarkable market share exceeding 8% (W3Techs), Elementor has established itself as the leading page builder in the field. (As a reference, the second biggest, WPBakery has a 5.7% market share). In this dynamic arena, the question arises to digital agencies: What’s the optimal strategy for your business and your clients?
At White Label Agency, we work with hundreds of digital agencies across the globe and have a good pulse on market conditions. In this article, we will explore the potential of building websites for your clients with Elementor, offering guidance to help you make informed decisions.
What is Elementor and how does it work?
What exactly is Elementor page builder? It is a WordPress plugin that lives up to its name by having a wide range of pre-built elements that can be easily customized in its ‘builder mode’. Elementor’s pre-made templates and themes make it easy for beginners to quickly build websites.
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Elementor theme
Elementor is a builder used by many digital agencies. We build a custom Elementor theme for your client based on your brief.
In the past, page builders like Elementor had a limitation: they couldn’t handle dynamic content as well as other methods like ACF and CPT. This meant that if you wanted 10 pages that looked almost the same but had different content, you had to make 10 separate pages and change the content on each one.
If you want to know more about Advanced Custom Fields, read our article on
But things have changed. Elementor can now handle dynamic content more effectively. It can be used for bigger, more complex websites. The way websites are created with Elementor is quite similar to how you’d do it with ACF and CPT. According to Natalia, our head of production at WLA: “The workflow for creating websites with Elementor can now replicate that used with ACF and CPT – creating templates and then setting up the content in meta fields. “
Combining Elementor with ACF and CPT
As more and more agencies requested page builder backends on their websites, and as page builders became more powerful, our CEO Einar explains: “We decided to invest our time in educating our developers in the page builder we received the most requests and positive feedback on from our partners – Elementor. “
This move has allowed us to leverage Elementor page builder alongside ACF and CPT to create dynamic websites. Users can easily add new posts and pages with ACF content without needing to navigate complex builders. Additionally, more advanced users have the flexibility to fine-tune their page templates using Elementor, to have a consistent look across their websites.
Many of our Elementor-based builds are done for agencies that use our WordPress web design services as well. These agencies have positioned themselves as selling mid-range sites that are custom, more affordable and easier to maintain for their clients. For such projects, we create designs that are custom but simple to realize with Elementor.
Elementor for agencies
Elementor can offer significant advantages to your agency’s development projects.
Accelerated development
Combined with a strategy of sticking to more templated designs, you can speed up development with predefined sections and templates that you simply drag-and-drop and tweak to fit your client’s needs.
Standardized skills
Specializing in a specific page builder like Elementor page builder enables your development team to standardize their skills. This standardization not only keeps costs down but also minimizes the challenges associated with finding skilled developers.
Clients’ creative control
On the client side, they will have an opportunity to customize the website according to their needs. They can easily create new pages and make adjustments to existing ones, even if they lack coding expertise. There are many online resources available that will guide clients through the process.
Consider your business model
Allowing clients to make their own edits is great if you don’t want to bother with small requests and prefer to focus on higher-value activities. However, many agencies generate revenue through post-launch services, often in the form of retainers. If your agency follows this model, pricing your project should take into account the potential for ongoing maintenance and support.
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Custom WordPress development
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Your white label partner for Elementor
As you see, Elementor page builder has taken a key role in WordPress website development, offering a robust framework oriented to the design of creative websites. Its integrated library of templates has earned it high praise.
However, creating and maintaining an Elementor website that balances leading design elements with speed, requires technical expertise. At White Label Agency, our in-house team of 130 developers has completed over 10,000 projects, many with Elementor. If you’re looking to outsource, we have the experience your agency needs to deliver your design requests in specification, on time, every time.
Don’t hesitate to contact our sales team. We look forward to assisting you.
