Adding maintenance to your WordPress services

Some digital agencies shy away from providing website maintenance services to cut costs and because they believe that end clients won’t want to play for it. However, this is tremendously short-sighted. Website maintenance is crucial for many reasons.

At White Label Agency, we provide a range of WordPress services to digital agencies, including maintenance. Let us share from our experience why providing your customers with website maintenance is always a profitable investment.

The vital role of maintenance in website reliability

Maintenance ensures the longevity of your website, safeguarding it from downtime. Regular plugin and theme updates ensure that your website stays compatible, reducing the bug risks.

Einar, our CEO, at White Label Agency, stresses the importance of having a reliable maintenance plan with other WordPress services. He notes, that businesses understand the value of keeping their websites fresh but often lack time. Einar adds: “Downtime can be a costly problem for business owners. A maintenance plan averts these scenarios entirely by regularly checking that everything works.“

Neglecting maintenance means compromising your client’s website security in the long term. Every essential part of your end client’s website functionality relies on regular maintenance care. Without a maintenance plan, these elements become weak, making it easier for hackers to get into the website and steal website data.

Maintenance boosts customer user experience

A well-maintained website is the foundation of a positive user experience. Through maintenance, your end client ensures that their website functions optimally, free from security vulnerabilities and performance issues. By adding maintenance services to your WordPress offerings, you not only enhance the technical aspects but also strengthen the overall value you provide. It allows you to easily identify and address potential problems, ensuring your client’s website maintains a bug-free and fast-loading, delivering a satisfying user experience.

Maintenance practices directly impact factors that are essential for business profitability. Search engine optimization (SEO) is crucial for any business seeking to increase website traffic. An optimized user experience, achieved through regular maintenance, not only benefits your client but also reflects positively on your agency’s commitment to delivering top-notch services. This positive impact improves website visibility and search engine rankings. Smooth website performance, free from loading delays, contributes to customer satisfaction and influences the profitability of your client’s business.

Einar shares the practices we offer at White Label Agency for our clients to maintain optimal performance:

“We offer to take care of all incoming requests, as well as WordPress and Plugin updates. Updates of WordPress, as well as plugins, should at least be done once a month. It’s also important to make back-ups regularly if something were to happen to the sites that you manage.”

At White Label Agency, we improve the SEO rankings for our clients through our maintenance plan. Our service includes monitoring keyword rankings and monitoring internal links. This service helps us keep track of how our client’s website keyword ranking changes and fixes broken or unresponsive links.

At the end of the day, your agency’s brand reputation is built on the reliability of your end clients. Adding maintenance to your WordPress services ensures a strategic and optimal approach to their success.

Regular website maintenance makes financial sense for clients

Imagine, your end clients are tightening their budgets and discussing the decision to overlook maintenance. What could be the potential consequences? While neglecting maintenance might appear to be a cost-effective approach in the short term, the long-term outcomes could be irreparable.

The first and worst damage is a website breakdown. Maintenance failure can potentially significantly harm your end client’s business. While maintenance failure may not necessarily disrupt the entire business, it can impact online presence and functionality.

Here’s what our marketing manager, Olivier has to say:

“If you build WordPress websites as an agency, then we think that offering a WordPress maintenance plan is a must-have. We often get contacted by agencies on the verge of a nervous breakdown. The website they just launched for a client had issues because of a conflict of plugins or an unstable update.”

Ignoring website maintenance can lead to costly emergency fixes and lost revenue for your end client. It also costs your agency a great deal of time. Delayed issue resolution also impacts strains the relationship between your agency and your end client. Imagine the frustration your client experiences when their website breaks down due to unresolved maintenance issues. This disrupts their online presence but also reflects negatively on your agency’s ability to provide reliable services. It breaks trust between your agency and your client, potentially causing long-term damage to your professional relationship. Adding a maintenance package to your WordPress services is a smart investment. It builds trust, saves time, and money in the long run for you and your partners’ company.

Get high-quality maintenance service with White Label Agency

If you’re not yet providing maintenance to your website clients, make sure to provide foundational elements such as core, plugin, and theme updates, daily cloud backups, tracking tickets, and generating client reports. These services are essential for maintenance strategy, contributing to the security, and transparent management of your clients’ websites.

At White Label Agency, we have delivered maintenance services for years. Our clients can choose their optimal option from various packages available. WP engine hosting and 24/7 uptime monitoring help us provide high-quality maintenance services.

If you’re seeking maintenance services for your agency we offer tailored solutions designed to your needs. Reach out to our sales team and get the service, that suits your preferences.