Two decades ago, Squarespace made an impact in the market, garnering attention with its user-friendly interface. The straightforward design propelled the platform to host 3,147,148 live websites. However, agencies often choose to migrate from Squarespace to WordPress due to WordPress’s superior customization options, greater scalability, and enhanced SEO capabilities. WordPress’s robust e-commerce support, freedom in hosting choices, and vast supportive community make it more appealing. Being such a popular platform, agencies frequently consider to migrate Squarespace to WordPress. Each offers unique benefits capable of establishing an online presence for any business.
At White Label Agency, we offer Squarespace to WordPress migration services. Our package includes content transfer, development, design, maintenance, hosting, and plugin setup. Let’s explore the essential steps in this migration process and understand the benefits that come along with the process.
Strategic Value of Squarespace to WordPress Migration
Squarespace is a powerful all-in-one website builder. It’s an all-in-one platform that includes website building, hosting, templates, e-commerce tools, SEO features, and customer support. It allows for easy website creation without web development experience. However, it has its limitations.
The common reasons agencies migrate Squarespace to WordPress relate to SEO capability and eCommerce functionality. Despite Squarespace’s user-friendly interface, WordPress offers superior SEO power and complete freedom in web design and development. It allows gaining insights into user behavior, measuring traffic potential, and utilizing key tools like strategic keyword use and optimized meta descriptions to achieve high SEO rankings.
For e-commerce, WordPress excels at driving conversions by overcoming geographical limitations and reducing overhead costs. In contrast, Squarespace’s e-commerce limitations include a limited range of payment gateway options (PayPal and Stripe only) and the inability to sell in multi-currency. Crucial functions like automatic tax calculation, automated shipping cost calculation, and POS/Square integration are restricted to the U.S.
The level of customizability is another key factor prompting agencies to migrate to WordPress. Its user-friendly package accommodates those new to content management systems (CMS). The extensive plugin and theme library in WordPress aids agencies in optimizing functionality and design while staying within budget. There are 140+ fully customizable themes
and 36 extensions in Squarespace, while WordPress provides 59,476 free plugins and
approximately over 20,000 themes.
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Squarespace to WordPress
Looking to migrate your websites from Squarespace to WordPress? We’re here to help you through the process.
Pre-migration Tips for Optimal Transition
Squarespace and WordPress are distinct platforms, and automating the migration of an entire website from one to the other is not possible. Manual work is essential during the transfer, requiring careful attention to detail. For your agency’s advantage, this manual process allows optimization of any cluttered content sections.
Transferring your Squarespace website template to WordPress isn’t possible. Therefore, selecting a new WordPress theme is mandatory. With a library boasting well over 20,000 themes, finding the best fit is easily manageable. If needed, it’s also possible to recreate the exact design through custom WordPress theme development.
Essential steps to Migrate from Squarespace to WordPress
1. Select an Appropriate Web Host
Selecting a reliable web hosting provider is crucial for performance. Many high-quality options provide high uptime and security. At White Label Agency, we trust WP Engine for WordPress hosting due to its strong industry reputation.
Next is the domain registration process. Your domain name is how people find you online. If you want to keep your Squarespace domain, you can transfer it to WordPress or another web host of your choice.
2. Install WordPress
Installing WordPress is a quick process, requiring just a few clicks. With a WP Engine hosting plan, your agency gains access to a dedicated user portal.
3. Export Squarespace Content
To migrate Squarespace to WordPress, content transfer is done by the ‘exporter’ tool. This tool allows you to save pages, blog posts, gallery items, text, images and other elements. Here are the primary steps to start your WordPress journey:
- Settings > Advanced > Import/Export menu.
- Click on the Export button.
- Choose the WordPress option, so Squarespace will optimize your content for the CMS.
- Wait while Squarespace gets your content ready. Click on Download to save your export file
4. Upload the Downloaded Content to WordPress
After selecting “Import” from the WordPress Dashboard, you’ll see a list of available import tools. Find the “WordPress” tool and click the “Install Now” button. Once the tool is installed, run the importer. During the upload process, WordPress will verify your content and ask you to assign an author to your Squarespace content. Select the appropriate option and click the “Submit” button.
5. Fix the Permalinks
Fixing permalinks is crucial to prevent negative search engine rankings and optimize user experience. WordPress provides a list of SEO-friendly URL structures, allowing customization of web page links. Choose a suitable URL structure from the list, apply changes through the Custom Structure field, and save them.
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Weebly to WordPress Migration
We handle the migration from Weebly to WordPress for your agency. Work with us and get the very best of WordPress.
Get Effortless Migration with White Label Agency
While Squarespace is suitable for beginners, WordPress, powering 40% of all websites, is renowned for its flexibility. Migrating from Squarespace to WordPress takes a few hours but brings lasting rewards.
At White Label Agency, our competitive design pricing, customized for your agency, ensures a smooth transition when you migrate Squarespace to WordPress. Our end clients can opt for both design and development services for a fixed job price, preventing delays. We make sure that all the initial Squarespace content is transferred to your new WordPress website.
Our strategy includes analyzing your Squarespace website and setting up optimal plugins. Providing a maintenance plan and managed hosting helps us optimize your site for seamless performance and longevity. Reach out to our sales team to get a seamless transfer from Squarespace to WordPress.
