Improving WordPress customer support for agencies

As a WordPress agency owner, you know the importance of delivering exceptional value to your clients. Yet, have you considered the untapped potential in offering comprehensive WordPress customer support services? A service that not only enhances your agency’s portfolio but also establishes a steady income stream and strengthens client relationships.

At White Label Agency, we specialize in this very task, ensuring your clients’ WordPress sites are meticulously maintained: secure, and performing optimally. With over ten years of experience, delivering over 10,000 WordPress sites we offer digital agencies an industry-leading WordPress maintenance service, including:

• a daily security scan of your sites
• uptime monitor checks your clients’ websites 24/7
• hosting your clients’ sites on WP Engine
• monthly maintenance reports
• daily backups and database protection against mySQL injections
• malware scanning
• installation of SSL certificates

Let’s take a look at what maintenance services can offer your agency, and what you can do to sell them to your clients.

Worry Less, Earn More

Getting a steady income as a digital marketing agency can be tough. Providing WordPress customer support services is a smart way to achieve this. It also increases client value and ensures peace of mind and security for all involved. Selling maintenance services is selling value, not just time. You become a trusted partner, enhancing things through your business relationship. Less risk, less stress! Recurring revenue in your business model means less worry about finding new projects.
Client benefits of WordPress maintenance services:

• Expertise from qualified professionals
• Seamless website management
• Reliable and secure performance

Maintenance Enhances WordPress Security

Have you ever considered which regular maintenance tasks your WordPress site needs for optimal performance? Begin with a key maintenance task: create and implement a security plan for your WordPress site. Any hint of malware can cost your customers, blacklist your site, or lead to data loss—don’t risk your site’s security. That’s why at the White Label Agency we scan your sites for security and verify whether any are blacklisted on services like Google Safe Browsing and Norton Safe Web. Top WordPress Security: Keep CMS, plugins, and themes updated to the latest versions. We recommend strong passwords to enhance WordPress user information protection.

Avoiding Risks: Use Backup Storage

Backup importance is often underestimated until a crisis hits. Whether your site is hacked, data is lost, or your host wipes it clean, backups are your go-to solution, preventing the need to start from scratch. Downtime harms businesses that depend on WordPress. If the site goes down unexpectedly or needs maintenance, it can mean lost money, a bad reputation, and frustrated customers. We suggest UpdraftPlus, a free WordPress backup plugin with 3+ million installs and consistent updates for compatibility with the latest WordPress releases. Backing up on the same server or host increases the risk of losing both, leaving no chance of recovering your website. Increased security steps mean less maintenance is needed to protect your website.

Selling WordPress Maintenance Services to Clients

Our COO at White Label Agency, Bobby, highlights “…it is important for digital agencies creating WordPress websites to explain the need for such a maintenance plan to their clients.” Consider providing different levels of support, and each level comes with extra services or features. There are some key factors that our team highly recommends to agencies in order to provide ongoing support and communication :

1. Being live 24/7 is a website’s key strength. Ensuring your client’s site has 99.99% uptime is vital for continuous customer service.
2. Your client should receive the complete pricing advantages that your agency offers.
3. Providing monthly or weekly reports to clients is an effective way to share important updates and address related issues.
4. Make sure to regularly update your website’s content to keep visitors engaged and maintain your SEO rankings.
5. Install security plugins to protect your site from brute-force attacks and malicious code injections.

Client familiarity with WordPress customer support services, reduces hesitancy in accepting them, along with associated fees at project completion. Outline website maintenance plans based on customer needs and value offerings. Decide on the services to offer and organize them into packages. This essential step helps meet the needs of users with different budgets. Include task-specific terms in your maintenance plans. For efficient organization, use a reliable ticketing system as requests increase from 10 to 100. As customer expectations rise, all brands must improve website support for happier customers.

WordPress Maintenance Support You Can Trust

At White Label Agency we’ve got your back. Maintenance you can trust. We suggest keeping your main focus on the client: prioritize their satisfaction, discover ways to add value, and actively contribute to their growth. Demonstrate how your services save time and mitigate risk. Maintenance plans are a simple method to establish consistent revenue for your business. They’re a win-win situation. Create a plan for providing WordPress customer support within your website maintenance strategy. For industry-leading support services, contact our sales team at White Label Agency to find out how we can tailor our maintenance solutions to meet your unique needs and help you thrive in the digital landscape.