Real estate websites are a frequent request for web development agencies. After all, a well-designed website is a tool used to showcase properties and attract clients. At White Label Agency, we’ve built countless websites for diverse businesses, and real estate websites are definitely one of our specialties.
Through our years of experience, we’ve learned the importance of building a successful website using a well-chosen WordPress real estate theme. Today, we will share our insights to help you find the perfect theme that will help your clients with real estate website development projects.
What Features Does a Real Estate Website Need?
Our developers have built countless real estate websites over the years, and through that experience we’ve identified the key features that separate good websites from great ones. Here are the essential functionalities to prioritize when choosing a WordPress theme for your real estate website development projects:
- Seamless Property Listings: The theme should offer user-friendly features for adding and managing property listings. Look for functionalities like property pages with details that can be customized, high-quality image galleries, and virtual tour integrations.
- Advanced Search Functionality: A search feature with easy filter properties based on the client’s specific needs, such as location, price range, property type, and desired features.
- Mobile Responsiveness: Of course, the theme should ensure the website displays flawlessly and functions smoothly on all devices, from desktops to smartphones.
- Lead Capture Forms: Capture valuable leads by strategically placing contact forms throughout the website. This allows potential buyers and renters to easily inquire about specific properties or schedule appointments.
- Integration with Popular CRM Systems: Many real estate agencies use Customer Relationship Management (CRM) software. Choose a theme that integrates seamlessly with your preferred CRM, streamlining data management and lead nurturing.
By prioritizing these features, the WordPress theme you select will create the foundation for a website that both looks great and converts visitors into clients for your real estate partners
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WordPress theme development
We offer custom WordPress theme development services to digital agencies. We work with most main builders and based on your brief.
Choosing the Right Fit: Pre-Built vs. Custom Themes
When it comes to building websites on WordPress, you typically have two main options: pre-built themes and custom themes. Let’s discuss both of these.
Pre-Built Themes: A Feature-Rich Starting Point
Pre-built themes offer a cost-effective and efficient solution, perfect for clients with limited budgets or those who don’t require highly specialized functionalities. Pre-built themes eliminate the need to build a website from scratch. Many themes come pre-loaded with features specifically designed for real estate businesses, such as property listing layouts, search filters, and contact forms. With a vast selection of pre-built themes available within the WordPress ecosystem, there’s a high probability you’ll find a theme that perfectly suits your client’s needs.
Luxus: This WordPress real estate theme offers a user-friendly system for managing property listings, agents, and agencies. Agents can display their portfolios on dedicated landing pages, while potential buyers and renters can easily browse properties.
A valuable feature is the “saved search” functionality, which allows users to save their search criteria for faster and more convenient future searches.
Additionally, Luxus integrates seamlessly with map services, allowing clients to explore property locations. Multiple payment gateways are also supported. Pricing starts at $49 per license.
MyHome Real Estate: This theme is a solid choice for real estate agencies targeting an international audience. It boasts features like breadcrumb navigation for easy website navigation, the ability to display nearby properties, and even virtual tour capabilities.
MyHome Real Estate supports multiple currencies and languages, making it ideal for global markets. Pre-designed homepage and interior page layouts save development time, allowing for a quicker website setup.
Houzez: This highly customizable theme caters to both individual agents and real estate companies. It includes custom Elementor widgets, such as carousels and listing tabs, to streamline website design and reduce coding needs.
Additionally, Houzez allows for the seamless integration of custom fields within property listings, enabling the inclusion of highly customizable additional information. Advanced search tools and built-in CRM features for lead management are also included. This WordPress real estate theme offers valuable analytics tools that track website visits and property performance, assisting your clients to make data-driven decisions.
Custom Themes: Ideal for High-End Brands and Specific Needs
In our experience, custom-built WordPress themes are the ideal choice for clients with a strong brand identity or the need for highly customized functionalities. A custom theme allows you to create a website that perfectly aligns with your client’s unique vision and requirements.
Here are some key advantages of custom themes:
- Niche Functionalities: Custom themes can integrate seamlessly with third-party tools or they can also incorporate specialized features that aren’t available in pre-built themes.
- Simplified Maintenance: If you’re also responsible for ongoing website maintenance, a custom theme offers a significant advantage. As the creator of the theme, you have complete control over its code and updates, unlike some pre-built themes where updates might introduce compatibility issues.
- Scalability for Growth: As your client’s business grows, a custom theme allows you to easily scale the website with new features and functionalities to meet their evolving needs. You have complete control over the website’s architecture and development roadmap.
While a custom theme typically requires a larger initial investment compared to a pre-built WordPress real estate theme, the long-term benefits and flexibility it offers can be highly valuable for clients with specific requirements and ambitious growth plans.
SERVICES
Custom WordPress development
Use our custom WordPress development services to scale your agency and deliver fast and user-friendly websites.
The Right Fit for Your Real Estate Clients
Whether you choose a pre-built theme or a custom solution, we at White Label Agency have the expertise to deliver exceptional results in both areas. Our team of experienced WordPress developers isn’t limited to real estate. We build stunning and functional websites for businesses of all shapes and sizes. As a global leader in WordPress outsourcing, we offer a comprehensive suite of services to support your web development needs.
We can build custom WordPress themes that perfectly match your client’s brand identity and functionality requirements. Furthermore, we can also handle ongoing website maintenance tasks, ensuring your client’s website stays secure and up-to-date.
Ready to discuss your next project? Don’t hesitate to contact our sales team today.
