Most digital agencies excel at crafting beautiful websites and innovative designs. But what about engaging, informative content that keeps clients’ customers coming back for more? Consider adding content writing services to your portfolio – it’s a profitable way to expand your offerings and provide even greater value to your clients.
By providing content alongside design and development, you offer a complete solution, making your agency even more valuable to clients. This translates to higher client satisfaction and recurring revenue.
Content writing is highly scalable – you can easily adjust resources based on client needs. Plus, existing infrastructure and client relationships may create a smooth integration, minimizing additional costs.
At White Label Agency, we provide content services for diverse businesses. This helps us gain valuable insights into how engaging with the right audience can reach higher conversion rates for each end client. Let’s see why content writing is a must-have service for agencies and which five content services you can implement to establish brand authority.
Importance of Landing Pages Among the Content Writing Services
In marketing, landing pages aren’t like any web pages. Unlike general web pages that serve many purposes, they’re designed with a specific goal in mind – to lead potential customers to become consumers. According to Hubspot, landing pages are the least popular type of signup form, but they have the highest conversion rate (23%).
Writing for a landing page will seamlessly integrate with your existing website development and design services. As you develop a client’s website, you can naturally offer to create compelling content for their landing pages. This ensures consistency in branding and messaging across the entire online presence.
Landing pages need targeted content that resonates with the audience and inspires action. Your content writing expertise ensures that each landing page aligns with the client’s specific goal – be it driving sales, generating leads, or through promoting a new product launch.
By including landing page writing in your content offerings, you demonstrate a commitment to your clients’ success. This comprehensive solution helps them maximize the ROI of their website investment, leading to higher client satisfaction and potentially increased revenue through recurring content needs.
SERVICES
Content Writing Services
Bring your content strategy to life with our content writing services. Our dedicated writers work closely with you.
The Power of Blogging for Agencies
There are around 7.5 million blogs published daily, with WordPress contributing an estimated 2.33 million. According to Hubspot, brands that prioritize blogging see 13 times more return on investment (ROI) than brands that don’t. These analytics prove that blogging is a crucial component of content writing services.
Blogging drives traffic to your end client’s website. A key benefit of this type of content for agencies is to showcase their creative expertise and valuable insight, which stimulates an increase in customer engagement. This allows visitors to connect with the agency and establish relationships with individuals who share similar interests.
Search engines like Google focus on your website’s expertise on specific topics with the main filter being a sense of originality and trustworthiness. By using regular blogging services, you provide baseline content that reflects your end client’s niche in the market. Therefore, the website ranks higher.
At White Label Agency, we prioritize clear communication in order to deliver high-quality blogging services to our end clients. This includes creating a comprehensive brief that emphasizes our client’s needs, target audience, and the tone they want to create.
Here is what our content writer, Elizabeth, adds about the importance of communication before the blogging process begins:
“The description and brief help the content resonate with the intended audience. We work closely with our clients to create detailed briefs that ensure each blog campaign aligns perfectly with their unique goals and target demographics.”
Social Media Writing
The main goal of social media writing services is to increase engagement. Like other content writing services, this type of service needs rather delicate and specific strategies to work. With online attention spans shorter than ever, clear and captivating writing is key. Engagement metrics including likes, comments, and reposts will establish stronger relationships with the target audience.
A skilled social media writer goes beyond platform mechanics. They understand the unique psychology behind each social channel and the user motivations that drive them. Therefore, they create compelling content specifically for social media users. For instance, LinkedIn fosters a professional environment ideal for business connections, while Instagram thrives on visually engaging content and casual interactions.
By aligning content with these different mindsets, social media writers can create posts that connect with their audience and achieve marketing goals.
SERVICES
Website as a service
For a fixed monthly fee, our website as a service plan provides your agency with a complete website solution for your clients.
Email Marketing As a Cost-effective Powerhouse
Email marketing is a form of marketing that helps customers from the contact list become aware of new products, discounts, and other services. Beyond promoting sales, email marketing allows your agency’s end clients to foster ongoing engagement in between purchases. There are four types of email marketing:
- Promotional emails
- Informational emails
- Retention emails
- Transactional emails
Overall, it is the most profitable marketing channel, generating an average return on investment of $36 for every $1 spent. As of 2022, 68% of businesses reported using email to send content to their contacts. Additionally, it can be a cost-effective marketing strategy for small agencies with categorized audiences, since there are free email marketing tools to build campaigns.
Elevate Your Agency’s Content Marketing with White Label Service
Content writing services create a solid marketing strategy that can maximize your SEO and help the brand establish a trusted authority in the industry.
At White Label Agency, we provide a full content marketing toolkit for agencies. This includes SEO writing, engaging blog posts, and high-converting landing pages. Our clients have close partnerships with writers to ensure a consistent content strategy. When collaborating with us, you can add or reduce the number of writers. This flexibility allows your agency to scale to complete projects or reduce costs when needed.
Reach out to our sales team and get the most value from our white-label WordPress services.
