An important announcement was made: Semrush Content Marketplace will be closing on the 31st of March. Many businesses are left wondering where to turn for quality content writing services. While Semrush hasn’t revealed the exact reasons behind the closure, one thing is clear: the content writing market is changing. With the emergence of AI-powered content generation tools competition in the industry is heating up. This makes it hard to find reputable and quality content service that fits your marketing goals, ranks well on search engines and converts visitors into customers, especially when the big names like Semrush are exiting the market.
After the Semrush Content Marketplace closure, businesses will likely turn to two familiar solutions: hiring freelance writers or partnering with content writing agencies. However, both options come with their own sets of disadvantages.
The Freelance Writer Dilemma
Many businesses that the White Label Agency has collaborated with throughout the years have tried working with freelance writers but often end up disappointed. There are a few reasons for this. First, managing freelancers is complex, as they might have multiple clients and can’t always prioritize your work. Also many can relate to the situation when they hired a freelancer who disappeared after one draft. Or the ones who delivered content that was, let’s say ‘not quite there’. The operational headaches of managing multiple freelance writers, budgets and deadlines can also be a major drain.
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The Agency Dilemma
After the shutdown of the Semrush content marketplace, content writing agencies seem like a safer option, but not always. First communication can sometimes be a problem, similar to what happens with freelancers. Even though an agency has a team, you might not always talk directly to the person writing your content.
Another issue is the mismatch of writing style. Each writer has their own way of writing and finding the perfect match for your brand’s voice can be tricky. Especially, when agencies assign writers based on availability who may not always be the best fit for your project.
Cost can also be a concern. Agencies typically charge more than individual freelancers, as they have overhead costs. However, higher prices do not always guarantee better quality. Sometimes, you might end up paying a lot for content that is not significantly better than what a freelancer could provide.
There is also an issue of scalability and flexibility. While agencies can handle large volumes of work, their ability to quickly adapt to changes or last-minute requests can be limited. They have processes and schedules to follow, that might not always align with your urgent needs.
The White Label Agency Solution
With the upcoming closure of Semrush Content Marketplace, we believe that White Label Agency is the stand-out solution to your issues. WLA eliminates these problems by offering dedicated writers who work closely with you to produce engaging, SEO-optimized content tailored to your brand’s voice and audience. Unlike working with freelancers, who may not always be available or deliver the quality you expect, our team makes sure everything we do matches your content plan perfectly.
Our writers become a part of your team. You will have clear and direct communication with them. They take the time to really understand your business, what you want to say and who you’re talking to. This close partnership means your content does exactly what you need it to do, every time.
By choosing WLA, you won’t have to deal with the stress of managing lots of different freelancers, worrying about budgets, or meeting deadlines. Our approach gets rid of these operational headaches. You get all the benefits of having a dedicated writer — knowing your work is in good hands, being able to change things when and how you need to, with charging less than agencies.
With us, you can easily scale up and down. Need more help to finish a big project or to cut back a little? We’ve got you. This flexibility means we’re always ready to meet your needs, no matter how quickly they change. Our team adapts to your schedule, making sure we deliver what you need when you need it.
White Label Agency offers a worry-free way to get great content that speaks to your audience and fits your brand, all while making the whole process easy and flexible for you. Please contact us for more information.
