How agency outperforms WordPress freelancer

The global IT sector has rapidly opened to outsourcing over the past five years. The outsourcing of IT services now totals $66.5 billion annually, accounting for over two thirds of the wider outsourcing sector. Digital marketing agencies have been quick on the trend, delegating design and development work to outsourcing agencies and freelancers the world over.

If you’re in digital marketing and you’re not already outsourcing then you’re missing out on a chance to broaden your talent pool and lower your wage costs. Chances are, you’re also losing out to competitors who’ve embraced outsourcing. Not to worry – getting in on outsourcing is now quick and easy.

For a digital agency making the shift to outsourcing, there are two alternatives: freelancers and outsourcing agencies. So which is the best?

To us, the answer is clear. At White Label Agency, we’re the world’s leading outsourcer of WordPress services to digital marketing agencies, taking on over 3,000 development projects annually. I’d like to share with you our take on why partnering with a WordPress outsourcing agency like ours beats taking on a WordPress freelancer.

Outsourcing agencies are faster

When working alone, people often put off starting new tasks. On the other hand, teams generate energy and they thrive on accountability. Outsourcing agencies make use of this. When tasks are delegated within an agency, there’s a continuous flow of productivity, ensuring projects don’t stall. Some outsourcing agencies, like us at WLA, go a step further by assigning dedicated account managers who connect clients with their development team, handling questions and issues as they arise. In contrast, freelancers can struggle when coordinating with unfamiliar partners, leading to delays and costly misunderstandings.

In addition to the motivational advantages of the team-based environment, outsourcing agencies capture additional efficiencies. Having multiple experts under one roof allows for quick problem-solving and more efficient workflows, outpacing any solo freelancer. Well-established workflows allow multiple team members to work on various project aspects simultaneously, with team leads and quality controllers within easy reach. Large outsourcing agencies, such as us at WLA, have formalized training programs in place, ensuring all developers are equipped with the skills needed for the projects they are assigned to.

Agencies also benefit from team members who are used to working together, often sharing the same workspace, which further speeds up the development process. However, there are exceptions. In specific cases, a WordPress freelancer might work faster since they manage the project independently, without the need for coordination.

Still, agencies typically outperform individuals in turnaround times due to their well-established processes and communication channels.

Outsourcing agencies are more reliable

Many of our clients have either experienced or heard of cases where freelancers suddenly ghost the agencies they work for. This can occur for many reasons, but it often happens when the freelancer becomes tied up with other projects.

For many digital agencies involved in web development, engaging a single freelancer can introduce an unnecessary “point of failure”. Agencies offer greater reliability for two reasons. First, they’re established entities with policies of accountability and clear routines in place should the unexpected occur. Second, having many employees allows agencies to easily cover for team members who become unavailable for work – for instance due to vacation or sick leave.

In terms of guaranteeing quality, agencies have an obvious advantage over freelancers. Reviewing your own work isn’t easy; a fresh set of eyes is irreplaceable. Individual freelancers can find it hard to ensure the reliability of their work, even where they are experienced and motivated. In an agency setup, Quality Assurance (QA) specialists work alongside developers, ensuring the websites they produce are efficiently coded and function correctly across all browsers and devices. To learn more about how we ensure the quality of our services at White Label Agency, see our article on WordPress website Quality Assurance: The art of never missing a thing.

Outsourcing agencies have more expertise

As the world’s largest WordPress outsourcer to digital agencies, we frequently hear about the troubles agencies have in dealing with a WordPress freelancer. One common complaint: “the problem was they always do exactly as you say. But they often lack proactive thinking”. For a digital agency, it can be impractical to plan every detail of a website build, so working with developers who can fill in the gaps or seek clarification is crucial. Outsourcing agencies, thanks to their diverse teams with multiple specializations, are better equipped to handle these situations. They’ll approach a development problem with a broad awareness, and a good grasp of industry best practice.

Outsourcing agencies possess the capacity to deliver solutions tailored to their clients’ needs. While many clients initially seek a website, they often require broader fixes to boost their sales funnel. This includes investments in various marketing efforts. An agency can offer services such as SEO to improve Google rankings, create ad banners, and enhance social media presence to bolster brand visibility. Additionally, agencies can engage UX designers to optimize websites for converting visitors into leads. For more reading on this topic, see our tips for increasing conversion rates at your WordPress site.

Outsourcing agencies offer greater growth potential

Teaming up with an agency can boost your business’s growth. Agencies often become long-term partners that share a keen interest in your success. As your client base grows, so do the projects you hand over to your outsourcing partner.

This partnership offers tangible benefits. Agencies bring expertise and resources to the table, enabling you to tackle new projects with confidence. They’re well-prepared to adapt to your needs and scale up and down accordingly.

Choosing an agency as a long-term partner positions your business for sustained growth.

This is what one of our clients at White Label Agency has to say about their partnership with us: “It’s a flexible layer that can grow, it can scale as big as you want it to be”. For more reading on this topic, check our articles on partner success stories and how to scale your WordPress development agency.

Outsource with the best: Choose White Label Agency

If you’re eager to partner with an agency rather than a WordPress freelancer, don’t hesitate to contact us at White Label Agency. We’re the world leader in WordPress outsourcing solutions to digital agencies, having partnered with over 600 digital agencies, on over 10,000 projects. Explore our white-label services, including development, design, maintenance, website as a service, and more. To learn how we can help your agency grow, contact our sales team today.