WordPress is the most targeted CMS for cyberattacks. To prevent security issues maintaining a website is crucial for your business, launching it is just the beginning; It requires constant attention and care. A website isn’t a one-time project; it’s an ongoing commitment.
At WLA, we’ve partnered with over 600 digital agencies in the past decade, contributing significantly to their growth and success. We firmly believe that the old ‘set it and forget it’ approach to websites is no longer effective. Regular maintenance opens up opportunities to strengthen your agency’s relationship with clients, increasing the likelihood of future sales.
In this article, we’ll offer tips on choosing the right website maintenance company for agencies that don’t specialize themselves in website maintenance.
Tips on selecting services
Here are some tips to guide your decision:
Ensure that the WordPress maintenance partner has the technical expertise to handle WordPress websites. Check their service package, they should offer services like daily security scans, firewall protection, and updates for WordPress core, plugins, and themes. Look for partners who use trusted hosting platforms (like WP-Engine) for optimized security and performance.
Prioritize transparency in your maintenance partner’s reporting. They should provide comprehensive maintenance reports that you can easily share with your clients. These reports should cover key aspects, including detailed security scans, performance evaluations, keyword ranking insights, and link monitoring.
Website downtime can lead to lost revenue. Therefore, insist on uptime monitoring as a critical component of the maintenance service. Choose a partner who offers round-the-clock, 24/7 uptime monitoring to ensure your clients’ websites remain consistently accessible.
A valuable website maintenance company goes beyond technical support. They should also include meticulous tracking of keyword ranking changes and proactive link monitoring. These measures not only enhance user experience but also improve SEO, ensuring your clients’ websites maintain strong online visibility.
An effective maintenance partner should also keep track of keyword ranking changes and monitor links for a seamless user experience and better SEO.
Additional components for superior maintenance
In addition to the aforementioned key components, your maintenance partner should offer the following enhancements for superior service:
Firewall protection for enhanced security: A robust firewall is essential for website security, acting as a protective barrier against potential threats.
Efficient issue resolution with a ticket tracking system: A ticket tracking system streamlines the process, promptly identifying and addressing problems.
Regular updates for WordPress core, plugins, and themes: Keeping websites up to date is paramount for security and performance. Regular updates ensure compatibility and optimal functionality.
Performance optimization for faster page loading: Page loading speed impacts user experience and SEO. Performance optimization checks are for maintaining fast-loading pages, contributing to a positive user experience and improved search engine rankings.
Selecting the right maintenance partner
When choosing a website maintenance company pay attention to business-oriented factors. Making the correct decision can impact not just the technical aspects of website management but also your agency’s financial health and client satisfaction. Here’s what to focus on:
Cost efficiency and scalability
Your agency operates on a budget, and while cost should not be the sole determinant, it’s unquestionably essential. Various white-label WordPress maintenance companies offer different pricing structures, so finding one that aligns with your financial resources is critical.
Evaluate what each package includes and how well it aligns with your clients’ needs. Some maintenance partners offer tiered pricing based on the number of websites you manage. This can be especially beneficial if you anticipate expanding your client base. Scalability ensures that as your agency grows, you can keep your maintenance costs manageable.
Reputation and reliability
In the business realm, reputation is paramount. Investigate the reputation and reliability of potential maintenance partners. Read reviews, seek recommendations from peers, and request case studies or references from other agencies they’ve collaborated with.
A reliable partner consistently delivers on their commitments, upholds security measures, and meets performance expectations. Partnering with a maintenance company not only positively reflects on your agency but also fosters trust among your clients.
Customization and flexibility
Every agency serves a unique set of clients with distinct needs. Seek out a website maintenance company that offers customizable and flexible services. Can they adapt their maintenance packages to suit your clients’ specific requirements?
Customization ensures you can cater to the individual needs of each client, whether they demand more frequent updates, specialized security measures, or additional services. A flexible maintenance partner adjusts to your agency’s demands and diverse needs.
We’ve got your back. Maintenance you can trust.
Partnering with a maintenance company that aligns with your agency’s values and client-centric approach is an investment in the growth and stability of your business. Take the time to assess your options, seek recommendations, and make a choice that not only benefits your agency but also adds value to your clients’ online presence.
Ready to make a business-savvy choice? Contact us today to explore how our tailored maintenance solutions can elevate your agency’s success.
