From vulnerability to resilience: The power of WordPress maintenance
Did you know that according to BetterStudio, a staggering 13,000 WordPress websites fall victim to hacking every day? It’s a statistic your clients need to know. Their website’s journey doesn’t end at its launch; it’s an ongoing process that demands vigilance and care.
“A website is not just done once it goes live.” – Bobby, COO of White Label Agency.
At WLA, we’ve partnered with over 600 digital agencies over the past decade, contributing to their growth and success. We firmly believe that the “set it and forget it” approach to websites is obsolete. But the added work which WordPress maintenance and support involves is good news for your agency. Unlike project work, maintenance and support provides a regular revenue stream for your agency. The monthly reporting which it involves also opens a unique opportunity to strengthen your agency’s relationship with clients, increasing the likelihood of further sales.
Let’s examine what your agency can offer clients through a WordPress maintenance service.
What should WordPress maintenance service include?
WordPress maintenance can include a great number of valuable services. Let’s review each of them, and why they matter.
Security and Firewall
The popularity of WordPress leads to an ever-evolving landscape of web threats. A Firewall acts as a protective barrier to many of these, including brute force attacks, DDoS Attacks, malicious bots and SQL Injection and Cross-Site Scripting. Blocking such threats allows a website to perform better for legitimate site users, enhancing the overall user experience.
Content Edits
Whether it’s adding fresh blog posts, updating product descriptions, or tweaking page layouts, your website is a living entity that demands continuous refinement. Unlimited content edits allow you to make these changes without hesitation, ensuring your site remains up-to-date and aligned with your evolving goals.
Ticket Tracking System
Imagine having a dedicated support desk at your disposal, where you can raise concerns, ask questions, and request assistance anytime. A ticket tracking is essential in WordPress maintenance and support as it streamlines communication between you and your support team, ensuring that your queries are promptly addressed and resolved.
Client Reporting
Transparency is key to building trust. Client reporting provides insights into the performance of your website, highlighting key metrics like traffic, engagement, and conversion rates. These reports offer a clear snapshot of your site’s progress, helping you make informed decisions to further enhance its effectiveness.
Daily Cloud Backups
Picture this scenario: a critical error occurs, causing your website to crash or lose important data. Daily cloud backups act as a safety net, capturing snapshots of your site’s current state. If anything goes wrong, you can easily restore your site to a previous version, minimizing downtime and potential losses.
If you are doing website backups manually, you might find this article handy:
WordPress Core, Plugin, and Theme Updates
Changes are regularly made to the WordPress core, and to the plugins and extensions used in most websites. This creates a continual need to update WordPress websites, to maintain function and prevent vulnerabilities from emerging. Complex websites use numerous plugins and extensions, placing greater demands for continual maintenance.
Performance Check
Slow-loading pages can frustrate visitors and negatively impact your site’s search engine ranking. A performance check is key in WordPress maintenance and support services as it assesses your site’s speed and responsiveness, identifying areas for improvement. By optimizing performance, you create a better user experience and boost your site’s credibility. If your clients insist you improve their page speed, here is the article that might help you:
Link Monitoring
Broken links can lead to a poor user experience and harm your site’s SEO. Link monitoring identifies broken or outdated links, allowing you to swiftly correct them and maintain a seamless browsing journey for your visitors. If you are interested in more detailed information about a website’s SEO, you can check this article:
Keyword Ranking
In the vast online landscape, being discoverable is crucial. Keyword ranking analysis helps you understand where your site stands in search engine results for specific keywords. This insight empowers you to fine-tune your content strategy and increase your site’s visibility. For detailed information about keyword rankings, we recommend reading this article:
24/7 Uptime Monitoring
Imagine your website going offline in the middle of the night, impacting potential customers in different time zones. Uptime monitoring keeps a vigilant eye on your site’s availability, alerting you to any downtime so you can take immediate action.
Our invitation to you
Digital marketing agencies have the potential to deliver a great number of WordPress maintenance and support services to clients. The journey of a website doesn’t conclude at its launch—instead, an ongoing maintenance need is established with the client. Make sure your digital marketing agency takes advantage of this need. Partnering with a trusted website maintenance outsourcer is one way in which agencies can bring a full suite of maintenance services to their offerings.
At White Label Agency we provide a wide range of WordPress outsourcing services to agencies, including maintenance. Over the past ten years, we’ve dedicated ourselves to building and maintaining top-tier WordPress websites, for 600+ agencies. Our maintenance packages are available to agencies in four plans.
If your agency would like to add maintenance as a service, schedule a meeting with our Sales department. Together, we’ll explore how we can expand your service offerings in a way which helps your agency maximize growth and profitability.
