WordPress powers 28% of e-commerce websites, highlighting its importance in the online business. E-commerce sites are usually more complex than basic websites. They typically require skilled developers, often at a middle or senior level, because of their advanced features and security needs.
Our agency, The White Label Agency (WLA), focuses exclusively on WordPress. All our developers are experienced and trained in both WordPress and e-commerce. We build thousands of projects every year and work with hundreds of agencies, making us well-versed in business websites in WordPress.
We’ll share tips and insights for agencies working with WordPress e-commerce sites. Drawing from our extensive experience, we aim to provide practical, straightforward advice to help you succeed in the e-commerce industry.
Cost Determinants of Online Business Websites in WordPress
A popular e-commerce plugin for WordPress is WooCommerce, which accounts for 23% of e-commerce usage on the internet. When estimating the cost for a WooCommerce-powered site, pay attention to several factors: It often requires middle or senior-level developers because of advanced features and security needs. Also the number of products to be listed, the integration of various payment gateways, and the setup of different shipping options. The more complex these features, the more hours are needed to set them up, which in turn influences the final cost.
SERVICES
Woocommerce developer
Streamline your Woocommerce projects by hiring a Woocommerce developer from our team. We’ve got you covered for your ecommerce projects.
Integrating Business Dynamics in E-Commerce
The technical aspects of coding an online business website in WordPress might not be complex, but the real challenge is integrating the business side of e-commerce. Take, for instance, factors like sales tax, shipping prices, package dimensions, discounts, and inventory management. These elements can vary widely depending on the type of products or services offered. Decisions have to be taken on how they are marketed, sold and delivered to customers. A tip for agencies is to engage closely with their clients to thoroughly understand their specific business needs. By delving into the unique requirements of each client’s business model, an agency can tailor the e-commerce setup to align with its operational and marketing strategies.
Local vs. Remote Development for Business Websites
For complex e-commerce shops, it’s important to have developers work closely with the business owner. As WLA’s CEO Einar notes, a local developer better understands a business owner’s needs, especially when dealing with complex products or pricing. This is because direct interaction helps the developer grasp the business aspects and local regulations.
For online stores with simpler needs, remote developers are a suitable choice. If the project is about copying an existing shop, using WooCommerce is straightforward. The business decisions are already made, so the developer focuses on the technical side, without needing to understand the business’s intricacies.
Considerations Before E-Commerce Development
One common mistake that an agency can make with clients is not considering the cost-effectiveness of having an e-commerce website versus a simpler brand website with marketplace integration. The decision depends on the client’s sales volume and business model.
The primary purpose of a standard website is to generate leads, while an e-commerce site is designed for conducting online transactions and generating revenue. However, this doesn’t always mean that an e-commerce site is the best solution for every business. For smaller businesses or those just starting out, leveraging a marketplace like Amazon might be more beneficial. For instance, if a user visits a client’s website and decides to make a purchase, they can be redirected to a marketplace where the transaction occurs.
This approach can be particularly advantageous for businesses that don’t have a high volume of sales. As Einar suggests: “Always ask clients if they have considered their budget and sales expectations before deciding to build a full online business website in WordPress“. This approach helps clients make more informed decisions that fit their financial and operational capabilities.
SERVICES
WordPress website building
We support marketing agencies with WordPress website building services. Use our white label team to deliver professional websites.
Partner with Us for E-Commerce Solutions
As we’ve explored various aspects of developing an online business website in WordPress, it’s clear that each project presents its unique set of challenges and requirements. At White Label Agency, our developers are not only skilled but also have extensive experience, in both WordPress and e-commerce. We are always up-to-date with the latest trends, tools and best practices in the industry.
So, if you’re an agency looking to enhance your WordPress e-commerce development, or if you’re just starting out and need guidance in this complex landscape, we’re here to help. Contact us to start working on your e-commerce projects.
