Wix vs Squarespace vs WordPress and Why Agencies Prefer WordPress

Operations flow at digital agencies can always be accompanied by pressure. The common challenges are a large workload, tight deadlines, managing different teams, and choosing the right Content Management System (CMS) among Wix vs Squarespace vs WordPress. Knowing which one best fits your needs can save you a great deal of time and effort. 

Here at White Label Agency, we’ve partnered with more than 600 digital agencies facing this exact dilemma and we are in a perfect position to help you figure out which CMS is the best for your clients. 

In this blog, we will explore the main features and differences between Wix, Squarespace, and WordPress. We’ll do it by giving you a clear picture of available options and exploring the needs of the many different clients that an agency might encounter.  Let’s get started and find the best platform for keeping customers happy.

Choosing between Wix, Squarespace, and WordPress - Wix vs Squarespace vs WordPress

The Wix vs Squarespace vs WordPress Trifecta: Quick Breakdown

Choosing the right CMS can be crucial for your website production workflow. Your decision may affect delivery time, cost-effectiveness, client retention rate, or other factors.. In short, the right CMS can be key to empowering your agency to develop quality products efficiently.

Over the years, it was Wix, Squarespace, and WordPress that emerged as leading content management software providers in the market. Let’s have a quick look at the major three and briefly describe their key features. 

  • Wix: A popular website builder best known for user-friendly features, such as drag-and-drop interfaces. Wix is often used for quickly developing simple websites like brochures or landing pages. 
  • Squarespace: Known for its pre-built templates that create visually appealing websites. Squarespace comes with intuitive tools that make life easier for beginners. 
  • WordPress: Widely regarded as the most powerful of the three. WordPress provides opportunities for both customization and scalability, making it a go-to choice for agencies preferring complete control over their website projects for better delivery.

When faced with multiple choices with similar features, it can be challenging to determine the best option to pursue. So it’s time to dive deeper into each CMS and discuss their potential uses.

Wix vs Squarespace vs WordPress: Picking the Right CMS for Your Project

Wix, Squarespace, and WordPress each have their unique advantages that can be best suited for specific projects. To gain a better understanding of these advantages, it’s best to explore a few practical scenarios. This will allow us to address the Wix vs Squarespace vs WordPress debate more comprehensively and determine projects where they have the upper hand individually. 

The Simple Website:

  • Scenario: Imagine your agency needs to develop a website for a client that has a grocery shop. The website should be simple, offering a selection of products and open hours.
  • Top Pick: Wix or Squarespace. Both of them are user-friendly and offer drag-and-drop interfaces, in addition to pre-built designs. These pre-designed templates can be best for showcasing products with attractive visuals. That said, if the grocery shop owner is planning to integrate delivery options on the website in the future, you might want to consider going for WordPress.

The Feature-Rich Website:

  • Scenario: Imagine you are developing a website for a Yoga instructor. S/he needs a website that will feature a blog section, a landing page for Yoga workout routines, available services, and a feature for booking a visit.
  • Top Pick: WordPress. Wix and Squarespace can also be great for blogging, however, WordPress offers far more opportunities in this area. With WordPress, you will be able to easily integrate social media platforms on the website, optimize the website structure for SEO, and set up a booking page with scheduling functionality. 

The E-commerce Website:

  • Scenario: Your agency landed a contract to build an online store for a local clothing brand. The website should offer product listings, shopping cart features, and secure payment processing.
  • Top Pick: Squarespace or WordPress. Both of these CMSs offer rich e-commerce functionalities that come with built-in features. These easy-to-use features facilitate the process of managing inventory, processing payments, and showcasing products. One more thing to note is that if your client prefers more control over the website and requires extra features such as bilingual pages, WordPress is probably the best way to go. It offers greater flexibility and customization options through plugins like WooCommerce, allowing for a more tailored shopping experience for your clients.

Woocommerce developer

Streamline your Woocommerce projects by hiring a Woocommerce developer from our team. We’ve got you covered for your ecommerce projects.

WordPress: Master Key That Fits All Doors? Let’s Take a Closer Look

As you can see from our discussion above, each of the CMS options has its best use cases. However, only WordPress comes with the potential to accommodate all options. This is due to 3 significant factors. These are user-friendliness that is almost on par with competitors, customization options, and potential for scalability. Let’s expand on each of these factors to better understand why WP always comes out as the winner in the Wix vs Squarespace vs WordPress competition.

WordPress offers customization solutions - Wix vs Squarespace vs WordPress

User-Friendliness, But On Steroids

While all three platforms feature drag-and-drop elements, WordPress still outshines its competitors with more flexibility. This is because Wix and Squarespace usually limit you with pre-defined functionalities. In contrast, WordPress allows you to have more control. This is done through a wide choice of pre-built blocks with fine-tuning possibilities and a vast set of plugin libraries for extended functionality. In short, WordPress offers more flexible features without compromising user-friendliness. 

WordPress Is All About Tailored Designs

Wix and Squarespace are popular for their pre-built templates. However, WordPress also offers a vast selection of theme libraries that can fit various industries. In addition to a massive set of pre-built designs, WordPress offers deeper customization options that go beyond colors, fonts, and layouts. But that’s not all. WordPress gives you an opportunity to build themes from scratch and provide tailored products to clients with specific requirements. 

WordPress theme development

We offer custom WordPress theme development services to digital agencies. We work with most main builders and based on your brief.

Better For Scalability 

Offering scalability potential is key to adapting to customers’ needs and helping them grow. Having this in mind, it’s usually better to go for open-source platforms like WordPress which provide more flexibility when it comes to improving your products. The open-source nature of WordPress allows for more scalability as its functionalities continue to evolve thanks to the thriving developer community. On top of that, unlike Wix and Squarespace, WordPress provides the freedom to choose the hosting provider, allowing you to efficiently cope with high traffic volumes once the website grows in popularity. In short, as our CEO at WLA, Einar says, choosing WordPress means choosing a platform that allows your clients’ websites to thrive. 

Need a Reliable White Label WordPress Partner? Get in Touch with WLA!

Wix vs Squarespace vs WordPress is a legitimate debate, with the first two being clearly competitive in many areas. However, our 10+ years of experience have shown that professionally crafted WordPress projects produce unmatched long-term results. 

At WLA, we provide a wide range of WordPress, such as development, maintenance, migration, and design. If you’ve been considering migrating your Wix project to WordPress or switching from Squarespace to WordPress, you can always count on our expertise. Reach out to us today and we’ll get back to you within one business day.